Gen AI investments increasingly extend beyond the AI itself
Deloitte’s State of Generative AI quarterly survey explores where industry leaders are directing their gen-AI–related funding
Generative AI’s near- and long-term success hinges on continued co-investment in the wider technology ecosystem, and recent Deloitte research signals that many early adopters are planning their AI-related investments accordingly.
According to the third installment of Deloitte’s quarterly State of Generative AI in the Enterprise survey, which was fielded in May and June 2024, and gathered responses from over 2,800 leaders whose organizations are further along in their adoption and implementation of gen AI solutions, leaders across industries expect to be making critical investments in both gen AI and the intertwined and AI-enabling capabilities of data management, cloud consumption, and cybersecurity. While the prioritization of those investments varies by industry, the anticipated investments suggest that technology budgets may need to increase across the board to take advantage of gen AI’s promise.
Strong data hygiene is a prerequisite for successful AI and gen AI strategies, and 70% of leaders in the Deloitte State of Gen AI study are investing in data management capabilities. Meanwhile, 73% of respondents expect their investment in cloud consumption to increase along with investments in gen AI. And, while cybersecurity capabilities are seeing high co-investment levels from respondents across all industries in the survey, averaging 75%, three industries—financial services; energy, resources, and industrials; and government institutions—seem particularly focused on increasing their cybersecurity spending to support gen AI initiatives.
On average, 53% of respondents expect investments in traditional AI and machine learning to increase alongside investments in gen AI, suggesting that those spending more on both will be looking to combine predictive and generative capabilities in powerful applications.
Research and analysis by the Deloitte Center for Integrated Research
Read the full report at www.deloitte.com/us/state-of-gen-ai.