The United States is experiencing a surge in electricity demand, driven in part by a confluence of unprecedented electrification, artificial intelligence–driven data center expansion, and a resurgence in industrial reshoring or manufacturing. In September 2024, year-to-date electricity demand rebounded with a 1.8% increase, following a 1.7% decline during the same period in 2023 helped by mild weather conditions.1 However, this surge isn’t temporary; it is expected to be sustained growth after two decades of stagnant demand. This will likely fundamentally change the electricity landscape in several ways.
This increase in demand has contributed to a corresponding rise in power generation. As of September 2024, utility-scale power generation reached approximately 3,287 billion kWh, marking a 3% YoY increase.6 Concurrently, renewable energy, particularly solar, experienced growth, with a 30% increase, compared to 13% in the same period in 2023.7 It is expected to be the fastest-growing energy source by year-end, potentially achieving a 34% growth rate, according to Deloitte analysis of US Energy Information Administration data.8 Natural gas, which generates about 43% of US electricity, saw a 4.1% increase this year,9 maintaining its position as the dominant power source.10 Natural gas generation is expected to rise by 3.5% by year-end,11 although its share is projected to decline to 40% in 2025 due to high fuel prices.12
Electric power utilities are responding to this dynamic landscape with record capital expenditures, which could reach US$174 billion by the end of 2024.13 Of these expenditures, 42% are expected to be allocated to transmission and distribution systems.14 Many are revising their integrated resource plans (IRPs) to accommodate higher load growth projections.15 However, amid increasing demand, utilities are also facing challenges, such as:
These challenges are driving up costs. Rising wholesale prices, projected to increase by 19% on average between 2025 and 2028, combined with escalating distribution expenses, are likely to result in higher electricity bills for consumers.19As of August 2024, the year-to-date average power price across all sectors stood at 13.09 cents per kWh, reflecting a 2.7% YoY increase due to rising demand.20
In 2025 and beyond, electric power utilities can consider the following while making strategic choices as they keep a focus on reliability, affordability, and sustainability.
Approximately 75% of the top 35 electric power utilities in the United States have reported a rise in electricity demand from data centers.21 These energy-intensive facilities currently consume 6% to 8% of total annual electricity generation, and according to Deloitte analysis, this is expected to rise to 11% to 15% by 2030.22 This rapid growth presents a complex challenge for electric power utilities: how to meet this escalating demand while simultaneously transitioning to a cleaner energy mix.
In a Deloitte survey of power and utilities executives (see “About the Deloitte survey”), grid infrastructure limitations emerged as the key challenge in providing reliable power to data centers.23 Other challenges including regulatory constraints and resource limitations vary across regions (figure 1). To help address these challenges, utilities are adopting a multipronged approach.
a. New rate structures: AEP Ohio’s request for new rate structures was approved by the Public Utilities Commission of Ohio; however, pay share is yet to be agreed upon.29 Moreover, AEP Ohio has also requested large load tariff modifications in Indiana and West Virginia.30
b. Clean transition tariffs: Duke Energy proposed accelerating clean energy tariffs in partnership with tech companies to design new rate structures that enable large customers to directly support clean energy investments.31
As data centers continue to demand reliable power to meet a share of their anticipated demand, some are seeking to power their operations with clean energy by supporting the buildout of renewable energy. Solar and wind capacity contracted to US data centers has grown to nearly 34 GW through 2024, representing close to half of the total renewable contracts in the United States, and could reach 41 GW by 2030.34 As the growth in renewable power accelerates, energy storage solutions are also expected to increase penetration to address the intraday and seasonal variability.
Water scarcity is another concern. Data centers are water-intensive, and their proliferation, especially in water-stressed regions, could exacerbate existing shortages.35 As noted in our 2024 Power and Utilities Outlook, electric power companies are increasingly monitoring water stress, with some incorporating water risk into their financial disclosures, and this is expected to continue in the upcoming year.36
In 2025, utilities, policymakers, and data center operators will likely collaborate to balance priorities such as grid upgrades, renewable energy procurement, water resource management, and equitable cost allocation. Different business models will emerge, with large utilities partnering with local ones to manage data center loads. For example, Tennessee Valley Authority is collaborating with local distribution companies on demand response and energy efficiency initiatives37 and has also partnered with Origis Energy to develop a power plant for Google’s data centers in Tennessee.38
At the same time, there may be a shift of hyperscalers moving ahead without utilities as key partners, based on an October 2023 estimation that projected one-third of data centers would likely be powered by independent power producers and other business structures in 2030.39
In 2024, utilities began rethinking the role of both existing and new nuclear, likely recognizing its potential to provide a differentiated value proposition for a decarbonized grid.40 This shift is reflected in actions and plans, in which they appear to be increasingly incorporating nuclear power into their portfolios in multiple ways.41
A confluence of factors is driving these actions.
Despite this momentum, challenges remain. Deloitte 2024 power and utilities industry survey respondents recognized waste management and disposal concerns and high initial capital costs as the top challenges to adoption of advanced nuclear technology (figure 3).57
Additionally, the United States may need to strengthen its domestic uranium supply chain. The bipartisan Prohibiting Russian Uranium Imports Act, enacted in May 2024, banned the import of unirradiated low-enriched uranium from Russia and allocated nearly US$3 billion in federal funding to enhance domestic uranium production.58 This legislation aims to strengthen US energy security and stimulate the domestic uranium industry.
In 2025, utilities are expected to continue to:
In 2024, some states and electric utilities integrated behind-the-meter distributed energy resources (DERs) and flexible loads through compensations, rate designs, and other models. This occurred against the backdrop of rising electricity demand, on one hand, with DERs providing reliability to the grid and challenges such as permitting, and interconnection with building utility-scale resources increasing, on the other. Additionally, extreme weather events, which have been increasing due to climate change, are also impacting the electricity system and causing power failures. Between 2000 and 2023, 80% of all major power outages were due to severe storms, wildfires, and extreme heat.59
As utilities address these challenges, DERs can provide a variety of capabilities, including energy efficiency, demand response, power generation, and energy storage to the grid. By combining these capabilities, utilities can create smart systems such as non-wire alternatives, microgrids, and virtual power plants (VPPs), optimizing grid operations and enhancing resilience. For example:
Combination of such capabilities can help not only strengthen the grid at its most vulnerable points supporting reliability, particularly in areas experiencing high energy demand, but also provide resiliency, mitigating the risk of disruptions.
Additionally, utilities may still have an opportunity to unlock potential from commercial and industrial customers.64 The immense energy demand of data centers, often seen as a challenge, can become an asset for the future grid. Their ability to rapidly adjust power consumption levels and location can make them candidates for participation in VPPs, enhancing grid stability and supporting the integration of renewable energy sources.65 The introduction of FERC 2222, which allows DERs to participate in the energy market, would expand the services that VPPs can provide.66 Though there have been delays in the implementation across Independent System Operators,67 in April 2024, New York launched the nation’s first program to integrate aggregations of DERs into wholesale markets.68
While these solutions may seem isolated, they are expected to continue to converge and could continue to create synergies for a more reliable and sustainable electricity infrastructure. This integration can deliver economic benefits to both the grid and customers. As the industry prepares for rising demand from data centers, VPP platforms leveraging AI and ML algorithms can aid in managing power generation assets, understanding customer behavior, and adjusting output levels based on demand and forecast consumption.
However, currently, there are hurdles that need to be overcome to facilitate greater investment in VPP infrastructure. According to Deloitte survey respondents, technology integration, cyber, and operation complexities are the top three challenges in scaling VPPs (figure 4).69
In 2025, utilities will likely continue to integrate DERs into the grid with emphasis on the following:
However, the success of DER integration could also hinge on robust community engagement. This is likely important for enhancing regulatory outcomes by working to ensure that DER projects address the specific reliability needs of the community. By involving local stakeholders in the decision-making process, building trust, and fostering participation, regulators and utilities might help develop more effective and equitable energy solutions that can benefit both the community and the broader energy system.
In the last two years, utilities saw the fastest employment growth compared to employment across traditional industrial sectors.70 Consolidated Edison, for example, hired more than 1,600 new employees in 2024 alone, the most since 1973.71 However, despite recent employment growth, which has helped alleviate some aging workforce concerns, a skills gap is emerging. Over half of the current utility workforce has less than 10 years of experience, indicating a need for upskilling and development.72 Competition for workforce from other sectors and the importance of retention given the pace of changes in the industry landscape are additional challenges.
To meet the challenges of the evolving energy landscape, some utilities are implementing various initiatives, including record hiring efforts73and developing integrated workforce development programs, while also balancing cost management and efficiency.74
Record hiring efforts: Analysis of job posting data shows a rise in occupations, especially around the key trends identified (figure 5).
Integrated workforce development programs: Some utilities are implementing a variety of workforce development programs to support the growing demand, especially demand for clean energy and energy-efficient services.
As the energy transition accelerates, utilities should consider ways to further adapt their workforce strategies. Key areas of focus could include:
Even as utilities transition to cleaner energy sources, they face the challenge of addressing “last mile” emissions—greenhouse gas emissions that persist despite best efforts. These emissions arise from various sources including residual fossil fuel use—emissions from natural gas power plants, carbon footprint associated with manufacturing and transporting of power-generation components, methane leaks from natural gas infrastructure, and emissions from natural gas combustion in homes and businesses.
To help address these challenges, utilities are exploring a diverse toolkit of carbon management strategies. Carbon capture and storage (CCS), carbon offsets, and carbon dioxide removal (CDR) are emerging as key components of the comprehensive carbon reduction plans of utilities.82 Initiatives like the Low-Carbon Resources Initiative are considering potential offset or carbon removal strategies.83
1. Some utilities may be considering carbon offset markets to compensate for residual emissions and achieve announced targets by integrating offset measures into broader emission reduction plans. This involves investing in projects that reduce or remove greenhouse gas emissions elsewhere, such as forestation, landfill gas capture, and hydrofluorocarbon refrigerant reclamation.84 Some utilities are even integrating carbon offsets into customer-facing programs, offering immediate action on emissions while longer-term infrastructure changes are implemented.85 However, challenges remain for survey respondents in ensuring project credibility and obtaining regulatory approvals (figure 6).86
2. CCS technologies can capture carbon dioxide emissions from power plants and other sources and store them underground. Utilities are increasingly investing in CCS projects, driven by technological advancements and policy incentives, including tax credits and grant programs.87 However, CCS faces challenges related to geologic suitability, pipeline infrastructure, permitting, long-term liability, water intensity, and public acceptance.
3. CDR technologies go beyond capturing emissions from specific sources and aim to remove carbon dioxide directly from the atmosphere. Some utilities are exploring investments in direct air capture technology start-ups88 and others are piloting co-location of customer load and direct air capture (DAC) of CO2.89 In fact, energy-adjacent activities can enable utilities to generate revenue with CDR opportunities.90 For example, mechanical tree thinning, as a part of vegetation management, produces millions of tons of waste biomass. Instead of wasting the wood, it can be buried, used for biochar to improve soil, or even reused in utility operations as a power generation fuel with bioenergy and carbon capture and storage.
In 2025 and beyond, utilities will likely continue to explore economically viable carbon reduction and removal technologies. However, carbon strategies may evolve with potential policy changes from a new administration. In any event, full-scale deployment is likely still several years away but progress on these first-of-a-kind projects is expected to continue.
To understand the outlook and perspectives of organizations across the power and utilities industry, Deloitte fielded a survey of 60 US executives and other senior leaders in September 2024. The survey captured insights from respondents in the generation, transmission, and distribution segments.