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20 February 2024
Data point: Quantifying the value of tech companies’ “trusted actions”
Customers might reward brands for taking specific trusted actions, but they are more likely to punish those that fall short.
Trust has been shown to affect customers’ loyalty and influence their likelihood to purchase—and even their willingness to pay a premium price for that purchase. In fact, trusted brands have been found to outperform lower-trusted competitors by up to four times more market value. In an analysis of the US technology industry, the Deloitte Center for Integrated Research and the Deloitte Data Science and Survey Advisory team found that gaining trust can be good for business—but losing trust can have dire consequences.
Read the full report at www.deloitte.com/insights/quantifying-trust
