The Ripple Effect: The Impact of Storytelling

Turning business challenges into great stories

A business case study often follows a predictable pattern that gives away the ending. But what if it was written like a good story? Had an intriguing opening and a hero to root for? An unpredictable finish? And if your case study storytelling was anchored in a compelling digital experience, you might have something special—something visitors would want to read.

Going behind the scenes for a second look

Deloitte tackles some of our clients' hardest problems, but much of what we do remains tucked away behind the scenes or within a conventional business case study. The impact of our services and solutions, however, is much more profound; those stories and learnings can have a ripple effect. And when we saw the positive human impact of the narratives rise to the surface, it gave us an idea: to completely transform case study storytelling at Deloitte.

Exploring the impact of storytelling

We noticed the relative lack of stories being used to communicate the challenges and real human impact of business transformations. That got us thinking about opportunities to bring our capabilities to life in ways that build trust, stick in people's minds, and create authenticity.

Before launching the program, we researched the state of client storytelling in the marketplace.

Through our research and combined talents, we built a centralized story home on Deloitte.com to serve as a library of great client stories.

Those stories now serve as powerful examples of Deloitte's experience and the breadth of our offerings and services.

Reimagining client stories

Simply put, people are drawn to stories about humanity. That's why we didn't lead with the new app we made for a power company; we revealed how we kept power on during a polar vortex. We didn’t explain project management; we shared how people got to safely work onsite during COVID.

And just as a good story slowly reveals itself, we brought the user through each step at an intuitively responsive pace—with an elegance to the movement and humanity to the design that could only have happened thanks to our unique blend of talents.

Digital