Cloud case studies

Cloud-based customer insights platform

Media and information services giant turns consumer insights into real business value

Deloitte and a media and information services organization developed a cloud-based customer insights platform resulting in increased revenue and cost savings.

Think of all the data swirling around in your organization. What does it mean? What is its value? For one iconic media and information services organization, the data spread across its enterprise was worth millions. The company just didn't know how to best make use of it. They had always been innovative with its data as a product, providing business and financial news, analysis, and insight to its customers, but the company's consumer and enterprise data sets were living in disparate legacy systems. The result? Valuable data was not able to be analyzed to inject deeper insights into business decisions. 

"For one iconic media and information services organization, the data spread across its enterprise was worth millions."

Media and information services giant turns consumer insights into real business value

What happened next

Working with Deloitte, the client built an Amazon Web Services cloud-based customer insights platform to improve segmentation in pricing, predict churn, and quantify total customer value for its millions of global subscribers. Now the company can see the data swirling around the organization across consumer and enterprise businesses and smartly funnel it into a lake where AI can analyze it and deliver insights, resulting in increased revenue and cost savings from increased operational efficiencies. 

New AI-enabled analytical models and dashboards are accelerating digital revenue growth by clearly showing where the company is gaining and losing customers. Subscribers are segmented to create hyper-targeted campaigns, which helps serve up better content to customers and deliver stronger results. Best of all, their customer data is now clean, available, accessible, and ready for AI. Now the client is accessing insights of its own and turning those insights into real business value and more satisfied customers.

 

“Now the client is accessing insights of its own and turning those insights into real business value and more satisfied customers.”