Think of all the data swirling around in your organization. What does it mean? What is its value? For one iconic media and information services organization, the data spread across its enterprise was worth millions. The company just didn't know how to best make use of it. They had always been innovative with its data as a product, providing business and financial news, analysis, and insight to its customers, but the company's consumer and enterprise data sets were living in disparate legacy systems. The result? Valuable data was not able to be analyzed to inject deeper insights into business decisions.