Barbara is the Global Advertising, Marketing & Commerce leader and a principal within Deloitte Digital for Deloitte Consulting LLP. She focuses on increasing customer lifetime value leveraging data-driven creative, cognitive web, and customer data to deliver emotional experiences to targeted segments across customer acquisition, engagement, service, and retention. Barbara helps organizations build and leverage the connections—between people, systems, data, and products—that let brands become customer obsessed, delivering more personalized, contextual experiences for their customers.
Barbara has more than 25 years of experience and has worked across multiple industries. Drawing on our Firm’s global expertise and talent, Barbara has led a number of complex global digital transformations spanning North America, Europe, and Asia. She is a recognized leader in the marketplace, and continues to work closely with many Silicon Valley organizations to accelerate digital technologies, leading practices, and adoption.
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