Evert Gruyaert

Evert is a leader in Customer and Marketing Strategy with deep expertise in Pricing & Profitability Management helping his clients with profitable and sustainable growth across industries. Evert is known for his strong analytical and leadership skills, having managed global and complex commercial transformations. His areas of expertise include development of executable pricing and commercial strategies based on analytical insights, value pricing, dynamic pricing, promotion management, and customer segmentation. He has been a guest lecturer at various business schools and conferences on the topic of pricing, and regularly publishes POVs and research.