The digital age makes B2B buyers behave differently, what’s your strategy?
Perspectives from our roundtable session
During our exclusive roundtable session about the transformation of B2B Marketing, we discussed how the marriage between Marketing & Sales can be improved (or saved) and how the use of digital means in communication can be leveraged in B2B.
TMT Predictions 2018
Artificial Intelligence gets very real through machine learning and augmented reality experience
The technology, media and entertainment, and technology ecosystem remains as fascinating as ever in 2018. How will machine learning affect the enterprise? Can traditional TV keep up? Are digital subscriptions set to rise? Will augmented reality become mainstream?
Global Trends in Technology, Media & Telecommunications
What issues are top-of-mind for executives in Technology, Media & Entertainment, and Telecommunications (TMT)? Our essay series offers succinct insights from global TMT leaders about opportunities for success across the rapidly changing TMT ecosystem.
2018 Tech Trends
The symphonic enterprise
As digital reality, cognitive, and blockchain continue to redefine IT and business, organizations should look to move beyond vertical or horizontal approaches to new technology. Ideally, strategy, technology, and operations should work together, in harmony, across domains and boundaries.