Harnessing “invisible data” for visible impact in bricks-and-mortar retail

Today’s consumers have forced a power shift that has had, and will continue to have, significant impacts on retailers and how they do business. Read how Via Informatics, a Toronto-based start-up, is driving change and bringing solutions to retailers in today’s world of disruption.

Via Informatics is harnessing a vast array of ‘invisible data’ from cellphone networks, social media and beyond to provide the bricks-and-mortar world with the kind of deep, data-powered insight that online retailers have enjoyed for years. Via Informatics co-founder Mossab Basir describes how their location-based analytics platform can help organizations understand their customers better than ever.