Diversity, equity, and inclusion across the consumer value chain
It’s no secret that consumers are becoming increasingly concerned with social issues. They expect the brands they support to be socially responsible and accountable too. And they’re more diverse than ever, bringing their purchasing power to bear on what matters to them—so organizations that don’t reflect the needs of this wide-ranging customer base may lose market share.
That’s why incorporating diversity, equity, and inclusion (DEI) has become both a business and moral imperative for today’s consumer organization.
Conventional DEI advice typically centers on the corporate employee experience: increasing the recruitment and retention of diverse candidates. While this is still integral to a successful DEI strategy, a comprehensive evaluation across the organization’s value chain provides a view of where additional change may be needed and what can be done to create working environments where people thrive and find meaning in their work.
Diversity, equity, and inclusion across the consumer value chain, the first report in a new series, sets the stage for the challenges currently facing the consumer business industry in North America. It uses Deloitte’s Equity Activation Model to provide practical, implementable recommendations for how leaders can drive DEI initiatives through their workforce, in the marketplace, and society at large.
Subsequent reports will explore regions around the world, providing relevant recommendations for consumer leaders doing business in those areas.
As diversity, equity, and inclusion continues to be a priority for their customers and their employees, organizations must equally continue to adapt to demands to “do better.” This can be achieved by ensuring their principles, priorities, and policies advance such initiatives inside their walls and out.
By challenging the status quo and implementing tangible change now, consumer businesses can lead the way for a better future for all.
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