Performance Marketing

Our customer advisory team delivers sophisticated marketing solutions that result in unrivalled customer insights, acquisition and growth for your business.

Deloitte’s Performance Marketing is a fully integrated suite of services in digital marketing, database marketing and insights, and data products that will help maximize your customer acquisition and retention objectives.

Why choose Performance Marketing?

  • Access to unparalleled offline, online and digital data
  • Effective execution of your cross-platform campaigns
  • Optimized digital performance, website usability, content, architecture and amplified conversion strategies
  • Intelligent automation to enable rapid adoption of campaigns
  • Responsive marketing database solutions with the ability to creatively and technically adapt to change
  • Agile analytics

Data Products & Lists

Gain the power of data-driven marketing across existing and emerging channels

Whether you are looking to acquire mailing lists or other data to prospect for new customers, or you want to monetize, supplement or improve your existing customer data, Deloitte offers the most extensive array of multi-channel consumer and business data in Canada..

Regardless of the marketing channel, our products equip your marketers with the right data for customer prospecting. Our advisors help you identify the best channels for your marketing campaigns—and supply you with lists that are privacy compliant, ROI effective, and can be used in Omni strategies. We help you reach larger but more targeted audience pools that are relevant to each unique campaign.

Our tools provide:

  • Monthly data updates for skip tracing
  • List management that can turn your customer data into a low-maintenance, high-yield revenue source
  • Non-intrusive accuracy testing of customer data

Database Marketing & Insights

Gain the power of data-driven marketing across existing and emerging channels

Deloitte database marketing specialty improves marketing performance and increases response rates for acquisition, retention, and cross-selling campaigns supported by an agile market-ready database populated with client-relevant and rich third-party data.

Performance Marketing uses proprietary and industry-leading SAS™ Software to deliver full-featured data integration technologies, enabling your organization to make better and faster decisions.

Our database marketing practice includes:

  • Expanded views of customers and prospects through a wide variety of powerful data and strategic partnership data, as well as more than 10,000 attributes across millions of individual records
  • Adaptable access to data using our Agile Database Solution, one of best data storage and cleansing platforms on the market creating a golden record with a 360 view for each contact,, allowing you to ably respond, creatively and technically, to changes that impact your marketing strategies
  • New approaches to modeling and analytics, including rapid models in hours and access to unique data-driven acquisition targeting tools to deliver highly efficient campaigns that help you stay ahead of the competition.

This depth in database marketing capabilities, as well as a full range of industry-leading resources, help us execute omni-channel campaigns for your organization and derive further insights with extensive reporting of campaign performance across integrated channels. Our comprehensive post-analyses and deep dive evaluations of past campaigns, including assessments of your targeting, offers and communication channels, help to identify niche opportunities to further improve campaigns.

Online Acquisition

Driving targeted traffic across all digital platforms to enhance conversion

To accelerate your prospects’ digital journeys to becoming customers—with the goal of driving online sales for your business—our Marketing Performance digital marketing service helps you maximize online revenue through fully integrated digital marketing strategies and solutions that:

  • Provide the right data and reporting to support spend
  • Optimizes digital performance through analysis and ongoing campaign enhancements across the digital spectrum – including paid search, website search engine optimization (SEO), display and video ads, social media advertising and email marketing, and deployment
  • Help you understand why online customers became customers and find your best prospects online to turn them into leads and customers, with full Google Analytics set-up, consulting and optimization services designed to find your best prospects online

With a deep understanding of digital platforms including Google, Facebook, Bing, Instagram, and YouTube combined with in-depth knowledge of how to maximize conversions through analytics, Online Acquisition is your unrivalled digital execution partner.