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The digital consumer
The impact of digital technology on consumer behaviour in Swiss retail
Digital technology has greatly altered consumer behaviour in Swiss retail in the last few years. Product sales are increasingly shifting to the internet, generating high growth rates. At the same time, the boundaries between offline and online are blurring, as the use of digital devices and online channels is now also impacting bricks-and-mortar purchases (offline sales). Many customers are using (mobile) digital devices to check product information such as prices, reviews and stock availability before or during shopping trips.
Deloitte's study 'The digital consumer' shows how heavily digital devices are being used today and for what purposes, as well as how this is impacting on traditional retailing in Switzerland.