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Deloitte Delivered Speeches at 2015 Global Automotive Forum
On 9-10 June 2015, Global Automotive Forum (GAF) was held in Chongqing for the first time. It was considered as the most prestigious automotive industry forum in China. The theme of the forum was "Mega Change: Reshaping an Industry", with hundreds of experts from global automotive corporations gathered together to discuss how are we responding to the profound changes taking place in the automotive industry, and the implications of the "One Belt and One Road" strategic plan for China automotive industry. Deloitte has been actively involved in this event for five consecutive years. Deloitte Automotive Industry Managing Partner, John Hung, Deloitte Automotive Consulting Managing Partner,Marco Hecker, and Automotive Industry Western Region Leader, Total Chow, attended the forum.
Marco Hecker shared Deloitte's perspectives on Big Data & Customer Analytics on "Consumer Insight: the Role of Big Data" session. He pointed out that, China has nearly 300 million Gen Y consumer and over 90% of them plan to buy or lease a car in the next 5 years. Big data analytics is a powerful tool for carmakers to gain customer insights and drive customer interaction. However, this tool has not been fully utilized by China's auto industry to tap into the consumers' demand.
In a media interview, Marco introduced a brand new Deloitte APP- CRM Pulse Check. It is the first interactive CRM assessment APP in automotive industry developed by Deloitte Automotive Industry's experts. This APP can help auto companies quickly assess their CRM capabilities through answering a questionnaire, and then receive actionable recommendations to advance their CRM maturity in various dimensions. To learn more about Deloitte CRM Pulse Check, please contact Michael Chen, Director at Deloitte Automotive Consulting team.
At the same time, Total Chow shared his insights on "Aftermarket: Next Area of Growth for Dealers and Suppliers" session. He indicated that, along the slow-down growth, China auto dealership is going through a period of transformation with the pressure to upgrade. As the profit steam is shifting from "product value realization" to "lifestyle realization" in the aftermarket service, Total suggested China auto dealers focus on the adjustment and innovation of business model to cope with the changes of auto aftermarket.