Neuroscience Institute

Unlocking unexpected insights

The Deloitte Neuroscience Institute combines expertise of neuroscientists, psychologists and Deloitte professionals to measure unconscious motivations and decision-making processes by applying scientific methods.

brain

Methods

What we use in our projects

Neuroscience is a constantly evolving scientific field which in turn unfolds more and more opportunities literally every day that passes by.

Dr.Benny Briesemeister

Dr. Benny Briesemeister

Scienctific Lead | Deloitte Neuroscience Institute

The combination of consumer neuroscience and artificial intelligence is groundbreaking to me and will define the way we make decisions in the future.

Dr. Sascha Tamm

Dr. Sascha Tamm

Technical Lead | Deloitte Neuroscience Institute

Using neuroscientific insights in business is changing markets fundamentally as it helps us detach opinion from genuine science-based facts.

Martin Pelach

Martin Pelach

Team Lead |
Deloitte Neuroscience Institute

The application of neuroscience will eventually spread into every function of the corporate value chain no matter the industry or market segment.

Dr. Gregor-Konstantin Elbel

Dr. Gregor-Konstantin Elbel

Head of Deloitte Neuroscience Institute

About the Deloitte Neuroscience Institute

95% of all decisions are made unconsciously. What significance does it have if we only aim for the 5%? What if we could reveal the more significant portion of decision influencers and explain why people behave the way they do? Why they actually buy, use or prefer one product, service or brand over another?

The Deloitte Neuroscience Institute was founded based on the conviction that understanding subliminal thought strains and implicit reactions of customers, users and stakeholders is essential to excel on the markets. Thus, Deloitte gathered their best professionals in strategy consulting, computer science and psychology to explore the subconscious paths of individuals and offer field-proven, neuroscience-based services to clients that appreciate quantitative, explainable results.

Contact us for an informal chat

We look forward to discover your neuroscience potential with you.

Dr. Gregor-Konstantin Elbel Dr. Benny Briesemeister Dr. Sascha Tamm Dr. Marianna Bade Martin Pelach
Dr. Gregor-Konstantin Elbel
Dr. Benny Briesemeister
Dr. Sascha Tamm
Dr. Marianna Bade
Martin Pelach
Head of Deloitte Neuroscience Institute
DNI Scientific Lead
DNI Technical Lead
DNI Strategy Lead
DNI Team Lead
Dr. Gregor-Konstantin Elbel
Dr. Gregor-Konstantin Elbel
Head of Deloitte Neuroscience Institute
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Dr. Benny Briesemeister
Dr. Benny Briesemeister
DNI Scientific Lead
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Dr. Sascha Tamm
Dr. Sascha Tamm
DNI Technical Lead
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Dr. Marianna Bade
Dr. Marianna Bade
DNI Strategy Lead
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Martin Pelach
Martin Pelach
DNI Team Lead
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