Stakeholders expect us to run a responsible and sustainable business, behave ethically, and successfully manage risks. We are committed to delivering on that expectation and to running a responsible business that drives sustainable progress.
At Deloitte, our purpose is to make an impact that matters, for our people, clients, society, and the planet. Our purpose defines why we exist, and it guides our intentions and actions.
Our purpose has guided our behaviours and focus for 179 years. With approximately 460,000 people around the world, our incredible teams work every day to serve our clients and advance our purpose. We continue to welcome over 100,000 new talents every year and continue to be recognised as one of the best places to work in the world.
Our people are our greatest asset – which is why our purpose and our shared values are core to our culture and our success. Without them, we would never have been able to build the biggest and most valuable professional services firm year over year. Going forward, we will continue to strive towards our aspiration - of creating enduring value for our people, clients, society, and the planet while being recognised as one of the most respected and responsible professional services firm in the world.
Our Global Principles of Business Conduct – or Global Code – reflect our ethical commitments and the standards we hold each other accountable for. Our Commitment to Responsible Business Practices covers the responsible business principles we believe in and the commitments we have made. Living by the codes and policies and ensuring good governance are foundational to living our purpose and shared values. And we work to instil this – all Partners and Directors have and will have Mandatory Ethics training during FY24 and FY25.
Culture Ambassadors
In Denmark, during the past year, we have focused on bringing our shared values to life. As part of efforts to continuously strengthen our culture, we introduced a new Culture Ambassador Programme with 23 representatives across the firm to ensure that we connect and make progress on topics that are important to our people. We created a diverse group in terms of age, gender, and seniority who meet regularly to discuss challenges and work on how we can continue to nurture and create a better culture for current and future colleagues.
The group reports to the Executive team and shares new initiatives with our people. To bring the values to life, the group created a values campaign where five Culture Ambassadors each shared their reflections on a value particularly important to them.
This included screen savers on PCs, roll-ups, screens in the canteen, posters around the offices and in the toilets, and a story on the intranet. The culture programme and its progress were also shared at town halls and through CEO communication.
Serving the public trust
Deloitte’s reputation is built on trust, innovation, quality, and transparency. It distinguishes Deloitte in the marketplace, differentiating us from the competition and enabling us to continue to attract the best talents.
Having audit as our legacy, we are servants of the public trust by providing audits of the highest quality, ensuring objectivity and providing transparency across the organisations we serve. This is our licence to operate, and if we fail to live up to these standards, we risk that people and businesses will lose faith in systems, authorities, and capital markets.
Therefore, we work every day to uphold our position as the leading professional services firm in the world by acting ethically and with integrity and serving as role models in our communities - while complying with external as well as regulatory requirements and expectations.
WorldClass in Denmark - our local impact
In addition to our global initiatives, we have several local WorldClass initiatives that support our ambition. Through our various initiatives in Denmark, we have reached 5,584 people across 12 WorldClass programmes this year, giving us a total of 39,906 individuals reached since the programme began in 2018.
During FY24, we continued our work with existing WorldClass initiatives, and also embarked on some new ones. The WorldClass programmes offer a diverse range of educational and skill development courses led by enthusiastic Deloitte professionals. Our colleagues are driven by the opportunity to inspire others and actively engage with universities and elementary schools.
Our global WorldClass ambition - empowering 100 million people
Millions of people around the world are held back from achieving their full potential. Investing in education and skills is the answer. It is the foundation of opportunity and progress, and it creates better futures for all.
As a professional services business with knowledge workers, we believe we make the greatest societal impact when our people use their skills and expertise to help others succeed. Our commitment to make an impact that matters to society is outlined in our global WorldClass ambition – to reach 100 million people by 2030 through programmes and partnerships with leading educational organisations around the world. We invest our time, provide volunteers, and donate to support millions of students, teachers, and educational leaders worldwide. Since we started measuring our global impact in 2017, we have reached 81 million individuals worldwide.
This year, Deloitte colleagues created an impact by creating captivating real-life cases for young people at “DM i Fagene” (the Danish championship of subjects). We extended invitations to 41 students from CBS’s Diversity and Change Management programme to take part in a live case focused on diversity and inclusion at our Copenhagen office. Additionally, around 2,300 students have been taught by a full-time Deloitte professional at their university.
During FY24, we have empowered organisations to drive even greater change in our society. Once again, Deloitte has supported the Human Practice Foundation in their operations with advisory and audit services – including organising their fundraising. The Human Practice Foundation is a pro-bono organisation dedicated to establishing schools, delivering quality education, and fostering entrepreneurial projects for children and communities in Nepal, Kenya, and Denmark. We take pride in supporting an organisation that expands access to education for children in the world.
We continued our support to EQUALIS, a think tank that promotes gender equality and diversity through knowledge, action, and partnerships. In FY24, EQUALIS launched the second edition of the Diversity Barometer, which we helped to co-create the first version of last year. This year, Deloitte also assisted in translating the report to ensure broader access to the findings.
In 2023, the Copenhagen Pride organisation experienced a cyberattack, resulting in their website being rendered unavailable leading up to Pride Week. Deloitte stepped in to support Copenhagen Pride, with whom we have a long-standing partnership, by offering recommendations on how to prevent similar incidents in the future.
Impact Day in Audit
For the first time, a team from Audit & Assurance came together for a community clean-up. Waste and litter remain significant challenges in society, with microplastics posing an increasing problem. As a result, 15 colleagues chose to make a difference by picking up litter and improving the area around the office in Copenhagen.
In FY24, Deloitte partnered with Medvind, an organisation that fosters community for socially disadvantaged individuals by providing job opportunities. Through Medvind, socially vulnerable individuals learn to conduct bike service checks, pump tires, check for small stones, adjust gears and brakes, lubricate moving parts, and wash and polish bikes. We were honoured to host Medvind at our office.
Small Great Nation
Small Great Nation is a long-standing social impact initiative that supports our Global WorldClass ambition. A collaboration with think tank Kraka running on the sixth year, Small Great Nation aims to create a fact-based discussion about Denmark’s strengths, opportunities, and challenges as a country. By undertaking solid macro-economic analyses, hosting events and advisory boards, releasing podcasts, and engaging in media activities, we work to engage business leaders, politicians, interest organisations, the public sector, and the general public in meaningful discussions about Denmark’s future.
During the past year, we released and launched our 13th report on “Breaking down barriers and unleashing the talent pool” as well as our 14th report “From hype to hope – how can AI generate a richer Denmark?”.
Both reports were launched at packed conferences, and particularly the AI report generated several front-page media stories and has strengthened our conversation and position on a national approach to GenAI, a topic that is top of mind for businesses, policymakers, and the public alike.
The talent report has provided the basis for conversations at several events and in the media, as it taps into the dialogue on attracting and retaining a strong talent pool in Denmark – with foreign labour and competitive edge in mind. The talent report also supports Deloitte Denmark’s strategy of being #1 for talents and providing lifelong learning by zooming in on creating diversity, building career development paths, and enabling more Danes to unleash their potential.
