Deloitte Legal advises on sale of healthcare PR agency 3K Agentur für Kommunikation GmbH

A Düsseldorf-based Deloitte Legal team led by Corporate/M&A partners Michael von Rüden and Thilo Hoffmann (Düsseldorf) has advised on the sale of Frankfurt-based healthcare PR agency 3K Agentur für Kommunikation GmbH to the UK's WPP Group.

Founded in 1998, 3K Agentur für Kommunikation GmbH is one of the leading healthcare PR agencies in Germany. It is renowned for its expertise in the fields of medicine, healthcare, biopharmaceuticals and related sciences. Its clients include renowned global pharmaceutical companies, consumer health brands and local biotech start-ups.

WPP is an international communications, advertising, public relations and technology holding company headquartered in London. As a result of the transaction, 3K will become part of the global network of Hill+Knowlton Strategies, a subsidiary of WPP, an international communications consultancy serving local, multinational and global clients.

For 3K Agentur für Kommunikation GmbH, the transaction promises synergies with the global network of Hill+Knowlton Strategies and WPP. For Hill+Knowlton Strategies, the acquisition of German healthcare communications specialist 3K strengthens its international healthcare capabilities.

Deloitte Legal provided comprehensive legal transactional advice to Ruth Bastuck, founder and managing director of 3K Agentur für Kommunikation GmbH, on the sale and further positioned Deloitte Legal in the important market segment of company succession.

Advisor Ruth Bastuck:

Deloitte Legal: Dr Michael von Rüden, LL.M., Thilo Hoffmann, LL.M. (both partners, lead, Corporate/M&A).

^{Published: March 2023}