Acquisition of MARMIND GmbH

This is the third time this year that the Deloitte Legal team has successfully supported its client UNITED in a transaction, following the sale of the majority stake in upljft gmbh and the acquisition of quintly GmbH. On the side of Deloitte Legal, a team from Deloitte Legal Austria and tax experts from Deloitte Austria were also involved in the transaction.

With the acquisition of MARMIND, the UNITED Group further expands its offering in the dynamically growing field of marketing resource management.

MARMIND specializes in the development and distribution of software solutions whose purpose is the planning, budgeting and evaluation of marketing activities. These solutions aim to increase the efficiency of marketing activities. MARMIND expands UNITED's existing marketing technology offering, which already includes companies such as censhare, facelift, quintly and, most recently, artegic. With its functions, MARMIND covers the initial and final phases of the marketing process and thus plays a key role in UNITED's offering, by linking the individual UNITED Point Solutions and thus strengthening their future viability.

Deloitte Legal regularly advises DuMont Mediengruppe on M&A transactions.

Advisor UNITED Marketing Technologies GmbH & Co KG

Deloitte Legal Germany: Dr. Michael von Rüden, Christoph Meves (both lead, Corporate/M&A, Düsseldorf), Thilo Hoffmann, Horst Heinzl (Counsel) Maximilian Giepmann (both Corporate/M&A, Düsseldorf), Felix Skala (Antitrust, Hamburg)

Deloitte Legal Austria: Alexander Operenyi, Mike Schaunig, Julian Grosslercher, (all Corporate/M&A), Bernhard Köck (Antitrust), Gabriele Etzl, Kevin Nager (both Real Estate), Sascha Jung, Christian Kern (both Data Protection), Stefan Zischka, Friederike Hollmann, Christina Feistritzer (all Labor Law, all Vienna)

Deloitte Tax Austria: Christoph Riegler, Magdalena Lenz, Claudia Milisits (all Vienna)

Advisor UPPER Network Holding GmbH

KPMG Law Austria: Wendelin Ettmayer, Pablo Essenther (both Corporate/M&A, Vienna)

About UNITED Marketing Technologies

UNITED Marketing Technologies by DuMont is the parent company of a subgroup of highly specialized companies in the field of marketing technology and part of the DuMont family business. The UNITED group includes the companies facelift, censhare, quintly, artetic (75.1 percent) and now MARMIND. UNITED Marketing Technologies currently has over 500 employees at seven locations worldwide. Thanks to the size and portfolio of the UNITED companies, DuMont holds a standout position in the global MarTech landscape.