Competition and Distribution Systems in the Digital Age
Positioning in the light of Competition Law and Legal Structuring of Modern Sales and Distribution Systems
Technological developments in the course of digitization offer companies new opportunities and perspectives in the context of competition. At the same time, established market participants need to review and adapt their sales and distribution structures.
Our team of highly specialized lawyers advises our clients on the development of sales and distribution system that meets their individual economic and legal requirements. Moreover, we advise on the adaptation of existing sales and distribution systems regarding the digital transformation of the markets, for example by implementing selective distribution systems or by introducing licensing systems.
The advancing globalization leads to an increase in competition with increasingly high transparency (products and prices) resulting from digitization.
Above all, medium-sized and family-owned companies face increasing pressure and competition-related conflicts. We advise on the introduction, modernization and optimization of multi-channel sales and distribution systems as well as the design, implementation and optimization of E-/M-commerce concepts and digital business models (including marketing and social media). Moreover, we assist our clients in the conception and introduction of brand identities and selective distribution systems.
Furthermore, we advise our clients on their defense against competition-law related warnings, the prosecution of violations of fair competition by their competitors as well as in all regulatory issues. Ultimately, we also assist our clients legally and strategically in conducting disputes with competitors to avoid or reduce imbalances in the competition.
Issues in the digital business are regularly at the crossroads between law and technology and require a multidisciplinary approach. Deloitte Legal combines expertise and experience in the areas of law, tax, business consulting and IT consulting with global resources to provide cross-border interdisciplinary counselling.
Curious? Please do not hesitate to contact us! On request, we gladly provide you with an overview of our solutions for competition and sales and distribution systems in the digital age.