AI-fueled organizations Reaching AI’s full potential in the enterprise
30 minute read
16 January 2019
As AI technologies standardize across industries, becoming an AI-fueled organization will likely be table stakes for survival. And that means rethinking the way humans and machines interact within working environments.
For some organizations, harnessing artificial intelligence’s full potential begins tentatively with explorations of select enterprise opportunities and a few potential use cases. While testing the waters this way may deliver valuable insights, it likely won’t be enough to make your company a market maker (rather than a fast follower). To become a true AI-fueled organization, a company may need to fundamentally rethink the way humans and machines interact within working environments. Executives should also consider deploying machine learning and other cognitive tools systematically across every core business process and enterprise operation to support data-driven decision-making. Likewise, AI could drive new offerings and business models. These are not minor steps, but as AI technologies standardize rapidly across industries, becoming an AI-fueled organization will likely be more than a strategy for success—it could be table stakes for survival.
In his new book The AI Advantage, Deloitte Analytics senior adviser Thomas H. Davenport describes three stages in the journey that companies can take toward achieving full utilization of artificial intelligence.1
In the first stage, which Davenport calls assisted intelligence, companies harness large-scale data programs, the power of the cloud, and science-based approaches to make data-driven business decisions.
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Today, companies at the vanguard of the AI revolution are already working toward the next stage—augmented intelligence—in which machine learning (ML) capabilities layered on top of existing information management systems work to augment human analytical competencies.
According to Davenport, in the coming years, more companies will progress toward autonomous intelligence, the third AI utilization stage, in which processes are digitized and automated to a degree whereby machines, bots, and systems can directly act upon intelligence derived from them.
The journey from the assisted to augmented intelligence stages, and then on to fully autonomous intelligence, is part of a growing trend in which companies transform themselves into “AI-fueled organizations.” This trend is also about a sustained commitment to redesigning core systems, processes, and business strategies around AI and its possibilities. Its end goal: an AI-fueled organization in which humans and machines work together within designed digital systems to harness data-driven insights.
Over the last decade, Tech Trends has chronicled the emergence of AI and other cognitive technologies, and their growing disruptive potential. The AI-fueled organization trend, as we recognize it today, found its footing during the last several years when a few pioneering companies began experimenting with bots and other cognitive technologies to better understand their potential impact on productivity.2 We now see companies representing all industries and regions embarking on their own AI-fueled journeys. For example, the German retailer Otto is currently using AI and ML to make operational decisions autonomously at a scale that humans cannot match.3 In the financial services industry, Zurich Insurance Group is using intelligent bots to process personal injury claims.4
Meanwhile, companies even further along in their AI journeys are looking beyond discrete initiatives and beginning to approach AI as an integral component of corporate strategy. A recent survey by the MIT Sloan Management Review and Boston Consulting Group of more than 3,000 business executives found that pioneering companies such as Chevron, Allianz, and Daimler are deepening their commitments by prioritizing revenue-generating AI applications over cost-saving ones. They are scaling AI throughout their enterprise operations and are involving high-level management in AI initiatives. Notably, of the surveyed executives from pioneering companies, 90 percent report already having AI strategies in place.5
The number of companies following in the footsteps of AI pioneers will likely increase in the next 18 to 24 months as companies identify ways to use cognitive technologies to achieve strategic goals. This process is already underway. In two consecutive global surveys (2016–17 and 2018), Deloitte has asked CIOs to identify the emerging technology in which they plan to invest. Cognitive technologies/AI has consistently topped the list.6
Though these CIOs—much like society at large—may be fascinated by cognitive technologies’ sci-fi-like possibilities, their AI ambitions are likely grounded in more practical (and achievable) benefits: Pursued strategically across cognitive’s three stages, AI can increase productivity, strengthen regulatory compliance through automation, and help organizations derive meaning from ever-larger data sets.7
Enterprise tech leaders, start your engines. The time to launch your company’s AI-fueled journey is now.
AI, AI—oh!
The AI-fueled organization trend is the latest in a series of technology-driven transformations that have delivered quantum leaps in productivity. In the early 20th century, new tabulating machines helped workers organize data and perform calculations. The 1950s saw the emergence of programmable systems—early antecedents of today’s computing and internet technologies. And at the dawn of the new millennium, cognitive technologies such as AI, ML, and robotics began augmenting and amplifying human intelligence, a transformation that continues to disrupt operational models and illuminate new opportunities.8
Today, the possibility of achieving the next quantum leap in productivity propels our march toward autonomous intelligence.9 The human brain can decipher and derive meaning from large volumes of data, but this unique ability is limited by the amount of data our brains can absorb at any moment. Unlike the human brain, AI has no such limitation, which has the net effect of turning a trickle of business insights into a raging river of strategic possibilities. More and better insights delivered autonomously can lead to increased productivity, greater efficiency, and lower operational costs. Yet in the context of AI, these three may prove to be low-hanging fruit. Consider how autonomous AI could fuel other opportunities, including:
- Enhanced regulatory compliance. Despite companies’ best efforts, regulatory compliance remains a moving target, due largely to the pervasive nature of human bias. While subjective opinions and differing worldviews make for interesting conversation, they also make it challenging for any two (or more) people to interpret laws and regulations the same way. This is why we have judges. Algorithms, by contrast, do not have fluid thought processes: They always interpret and execute according to the literal letter of the laws with which they’re set up. By intelligently automating compliance functions in IT systems, companies can leave human cognitive maneuverability to machine-based robotic execution, which is, ideally, free of subjectivity, bias, and mood.10
- “Mass personalization” of products and services. Today content, products, and services are largely designed for mass consumption. In the near future, they will likely be customized based on individual users’ personas, needs, wishes, and traits—an approach known as mass personalization. What’s more, this degree of personalization will take place both statically and dynamically. Some companies are already working toward this goal. In the media sector, for example, Netflix is developing an AI platform that creates personalized movie trailers based on the streaming histories of individual viewers. This is one element in the company’s larger content strategy for using data to inform creative decision-making around genre, casting, and plot development.11 (Learn more about mass personalization and the technologies that make it possible in the Beyond marketing: Experience reimagined chapter of Tech Trends.)
- Asset intelligence. Today, companies rely heavily upon human intelligence to interpret, anticipate, and intuit information in ways that machines cannot. That’s about to change. In the future, the intelligence generated by data intelligence generated from company assets—infrastructure, IT systems, and inventory, for example—may surpass human insights as organizations’ most mission-critical business intelligence. Sensors embedded in vast IoT networks, computer vision, and machine learning will feed data into analytics systems in real time. AI tools, acting autonomously on the resulting insights, can reconfigure dynamic pricing on store shelves, recalculate warehouse staffing projections, calibrate manufacturing machines, and optimize supply chains.
AI’s next top model
Indeed, organizations are using AI in innovative ways, but as the AI-fueled trend progresses, more companies will evolve, moving from using the technology in isolated pilots to deploying larger AI systems. But which systems? Three system models are currently in play:
- Cloud-native model. Given AI’s ascendance in the enterprise technology arena, it is conceivable that an AI-as-a-service platform could be the next big operating system. This may or may not happen, but even the possibility has set off a gold rush of sorts among major (and minor) tech players to build AI-based platforms. AWS, Microsoft, and Google Cloud Platform are investing heavily in big data, ML, and AI capabilities, while Chinese vendors Alibaba and Baidu are developing a host of cloud-based AI solutions. None of these deep-pocketed tech giants has yet seized a first-mover advantage, but competition—and potential rewards—are steadily increasing.12 Deloitte Global predicts that in 2019, companies will accelerate their usage of cloud-based AI software and services. Among companies that adopt AI technology, 70 percent will obtain AI capabilities through cloud-based enterprise software, and 65 percent will create AI applications using cloud-based development services.13 Stay tuned.
- Package-adjunct model. In an alternative approach to the cloud-native model, several vendors are putting existing general-purpose AI platforms in the cloud. For example, IBM is now making Watson’s AI and ML capabilities available to cloud customers.14 Salesforce is taking a slightly different tack with its Einstein platform: The company is acquiring AI capabilities to add to its cloud services portfolio.15 Similarly, SAP and Oracle continue to embed AI capabilities into their existing product suites.16
- Open-algorithm model. Established vendors with deep pockets are not the only companies to recognize a big opportunity in AI, and it is not a given that a single cloud-based or vendor model will come to dominate the market. For this reason, numerous startups and boutique software shops are developing AI solutions to meet specific business needs, use cases, and verticalized issues. Until market consolidation gains momentum and standards begin to emerge, expect more highly innovative startups to enter the AI fray—and for some of their early efforts to result in scalable deployments.17
Intelligence: Artificial and human
An AI-fueled organization places AI, ML, and other cognitive technologies at the very center of business and IT operations. While this may sound like a straightforward proposition, its disruptive ramifications will likely ripple across the enterprise, with particular impacts in the following areas:
Data management. To realize the benefits of becoming an AI-fueled organization, you’ll need to put in place more dynamic data governance, storage, and architecture. Advanced data management fuels an enterprise AI engine and is a core building block for deriving autonomous insights from your
vast data stores. Data needs to be tagged properly before being fed to AI, and your team should be prepared to provide the business context for that information. To become an AI-fueled organization, you will need access to the right data sets, the ability to train algorithms on that data, and professionals who can interpret the information.While AI offers an opportunity to process, analyze, and act on data at phenomenal speeds, quality data is necessary to stand up AI in the first place. Unfortunately, preparing data for AI deployments—and then creating the dynamic capabilities you will need to manage it—can prove challenging. Of the roughly 1,100 IT and business executives interviewed for Deloitte’s second annual State of AI in the Enterprise survey, 39 percent identified “data issues” as being among the top three greatest challenges they face with AI initiatives.18
Training machine learning. To function, AI technologies rely on ML algorithms operating within neural networks that must be “trained” on massive volumes of data. In the context of the global AI gold rush, China—which takes a different approach to data privacy from those of many other nations—currently has an advantage. As they train their neural networks, Chinese developers enjoy ready access to enormous data sets owned by firms such as Alibaba and Baidu, all of which are ultimately controlled to a greater degree.19 In Western economies, companies lack comparable access to vast, controlled data stores, which puts them—at least for now—at a competitive disadvantage.
Yet there is an alternative technology-based means for training AI that may help companies overcome this data access challenge. DeepMind, a UK-based company owned by Google, has developed a system for training neural networks on simulations rather than on real data. In other words, DeepMind’s AI solution trains itself. It’s too early to tell whether simulation-based AI training can fully match the benefits of training with traditional data, but it does offer an alternative approach that could put AI training and full deployment within the reach of millions of companies around the world—including startups without years of data sets already in hand.20
Ethical AI. The current debate surrounding the ethical ramifications of using AI and its potential impact on society isn’t ending anytime soon.21 In the absence of ethical consensus on so many aspects of cognitive technologies, individual companies on AI journeys should factor ethical considerations—as well as their organization’s values—into the development of their own AI solutions. Though a few organizations operating at the vanguard of cognitive exploration are using machines to write code, by and large humans continue to write it. As such, all their biases, assumptions, and perceptions may find their way into the algorithms being developed.22 As you build your AI-fueled organization, ask yourself: What does ethical AI mean? How do governance and ethics overlap? Do the algorithms we are creating align with our values and those of society in general? How can you build transparency into AI decision-making? How can you calibrate algorithm models more consistently to remove the unconscious bias that may exist in underlying data or in the surrounding environment?
Talent. Only the biggest companies with the deepest pockets likely have the resources to keep industry-leading AI talent on the payroll on a permanent basis. Moreover, as more organizations become AI-fueled, competition for expertise will only increase. How will you secure the talent and skills you need to compete in this climate? The first step is to jettison the old-school idea that employees are, and must always be, full-time workers. As discussed in Deloitte’s 2018 Global Human Capital Trends report, “the traditional employer-employee relationship is being replaced by the emergence of a diverse workforce ecosystem—a varied portfolio of workers, talent networks, gig workers, and service providers that offers employers flexibility, capabilities, and the potential for exploring different economic models in sourcing talent.”23 This does not mean that full-time workers will no longer have a role to play in IT. It does mean, however, that as cognitive technologies and automation transform IT roles and skill sets, the definition of talent will evolve to include:
- Full-time employees you can attract and hire;
- Contracted freelancers working in the gig economy;
- Crowdsourced activities, such as the creation of algorithms; and
- Bots that automate some business processes and act as digital full-time employees.
This last talent category—bots—is important. In the future, humans and machines will likely complement each other’s efforts effectively, with intelligent bots assuming many of the tasks that full-time employees perform today. This will free humans from low-value, repetitive drudgery to focus on tasks and initiatives that create value. This hybrid talent model lies at the heart of what we foresee as the “future of work.”24 It is also a foundational component in the AI-fueled organization.
Organizational and culture changes. Among the most prized IT skills today are those in the areas of data analysis, data modeling, and applications development. As AI adoption grows, companies will increasingly value expertise in data science, algorithm development, and AI system design—with special emphasis on the human-centered design skills required to develop personalized user experiences. For CIOs, this presents a challenge: What do you do with existing talent whose expertise lies in legacy systems? You can retrain, reskill, and retool your workers, or change your workforce altogether. Some CIOs may find that the best way to meet their needs is by pursuing both options, to the extent possible.
Yet retraining and acclimating legacy talent to the world of AI may present its own challenges. It’s not about just learning a new skill—it requires adapting to a new culture. AI-fueled organizations work in unorthodox ways. Anecdotally, we have seen companies struggle to get their people to accept using analytics to perform traditional tasks. As we move into the AI-fueled model, workers will have to adapt to a more advanced end state in which humans and machines interact and collaborate in ways that, until recently, existed only in the realm of science fiction. What will an organizational culture shift of this magnitude mean for AI adoption, buy-in, support, and sponsorship?
Insights, not information. Traditionally, CIOs have spent much of their workdays (and careers) maintaining legacy systems and “keeping the lights on.” As AI, ML, and other cognitive tools drive automation across the IT ecosystem, CIOs and their teams may spend less time on maintenance and more time helping the enterprise with informed decision-making about how they use and what they expect from technology. CIOs have unique insights, directly affecting business strategy and tactics, to address key questions:
- What are the data assets within an organization?
- How could one monetize those assets?
- What insights could be generated from those assets?
- How do you interpret those insights?
- How do you use these insights to generate meaningful outcomes?
- Consequently, how do you make informed decisions on new products and services for your customers while at the same time increasing the engagement with those customers?
Ultimately, the AI-fueled journey presents CIOs with an opportunity to redefine their own role, from chief information officer to “chief insight officer”—the organizational leader who serves as custodian, facilitator, and catalyst for informed decision-making at the corporate level.25
Lessons from the front lines
Pfizer: AI-fueled but people first
The speed with which pharmaceutical company Pfizer has deployed artificial intelligence to accelerate innovation across its organization demonstrates best practices that could serve as a model for the entire industry. “In terms of scaling up new technology, as an industry, we must work on moving that needle faster,” says Mary Hall Gregg, vice president of business technology, research, and development. “Speed and efficiency are critical if we want to improve patients’ health and quality of life; AI allows us to move forward, faster. Without it, it will take too long to have the kind of impact we need.”26
Technology and business leaders within the organization quickly recognized AI’s potential to deepen Pfizer’s understanding of patients and their diseases, as well as accelerate the process of drug discovery and delivery to the market. But to realize that potential, the company needed to take a broad organizational, business-driven view, and be willing to “fail fast”—to quickly identify when an approach may not work and make appropriate changes. Pfizer saw AI as an untapped opportunity to enable innovation and a means to gain competitive advantage, but with so many potential applications, it needed to gain precision on where to apply the technology.
Pfizer offered AI training across the enterprise, to help business executives understand the broad range of possibilities for the technology as well as to separate the facts from the science-fiction hype. The company held five AI boot camps in 2018, with more than 1,000 employees taking part. Understanding what’s possible with AI—and conversely, what the technology can’t solve—has played a vital role in helping Pfizer’s business units formulate their end goals, focused on driving speed, quality, and efficiency in areas as diverse as research and development, patient safety, medical, finance, and the global supply chain.
Pfizer’s IT team—which placed a premium on agility and open-source technology—believed that the company would be served best by building an in-house AI workforce that could employ a wide range of tools, from natural language processing to neural networks to statistical models and more. Pfizer chose to invest in people—establishing an AI Center of Excellence and hiring AI developers who understood the pharmaceutical business and could rapidly apply AI techniques within a business context. With a software-driven approach and a significant data management framework already in place, implementing AI required only a modest capital investment.
Ryan Steinberger, vice president of business technology at Pfizer’s Global Business Intelligence and AI Center of Excellence, explains, “AI adoption is accelerating at different rates across the enterprise. As one business unit innovates and begins to accelerate—such as the medical group did with natural language processing—other teams piggyback on that success, taking the lessons learned and applying that knowledge to their own business unit.”27
To date, Pfizer’s AI-fueled approach has enabled 30,000 colleague hours, a number that is continuously growing as more AI-fueled automation is deployed each month. Other significant achievements include the deployment of the company’s scientific data cloud, which aggregates real-time data from a wide variety of instruments to create algorithms that improve compound prediction. The organization is also speeding pharmaceutical development teams’ design-and-build process using AI. And it’s engaging with the US Food and Drug Administration to explore AI for use in adverse-event reporting—a dramatic shift in the regulatory space. Finally, AI has allowed Pfizer to more effectively engage with physicians to inform them about the appropriate use of products and customize engagement with patients who are participating in research, both of which have the potential to significantly improve patient outcomes.
Canada’s go-to-market imperative drives global ethics discussion
Alex Benay, CIO of Canada, sees a convincing go-to-market imperative for governments to leverage artificial intelligence.28 The need to keep up with industries such as banking and telecommunications—those with which the government does business and regulates—and the vast opportunities that AI affords its agencies are helping to drive Canada’s push to operationalize the technology.
Public-sector stakeholders face unique challenges in effectively fostering, procuring, and leveraging leading-edge innovation: lengthy contracting cycles, restricted budget dollars, and more, while balancing the need for transparency. As such, the government is investing in public-private partnerships, pursuing procurement reform, and issuing ethics standards, with the goal of accelerating the use of AI across government and furthering Canada’s comprehensive digital innovation strategy.
Most notable is the government’s advocacy for and need to develop transparent policies to support the responsible and ethical use of AI. “A different paradigm surrounding AI exists in the public sector and for our citizenry,” Benay contends. “For example, we don’t believe governments should be handing over life-and-death policy decisions to black boxes and software when they don’t have the means to validate outcomes or intervene in the decision-making process if necessary. Nevertheless, we collectively have to close the digital gap between government and the industries we’re charged with overseeing by using the same technology they are.”
Setting standards and guiding principles for the government’s AI deployment—and those organizations doing business with the government—is at the heart of Canada’s digital strategy. And those standards are firmly rooted in the nation’s values and ethics. The government is developing a directive on automated decision-making with input from the public; Canada’s commitment to transparency allows citizens to monitor the process. This commitment to transparency will continue once the directive is approved, as it will direct federal departments to show Canadians how automation is being used to deliver services.
In addition to the directive, the Canadian government is developing a set of tools: an up-to-date list of approved AI vendors, from which departments can procure AI products and services; an algorithmic impact assessment tool to help project leaders determine how to select and apply AI within their particular functions; and an “ethical switch.” That switch, developed with AI company Cognitive Scale, is an algorithm that identifies ethical biases in AI engines and aims to help mitigate them. The Canadian government is piloting the ethical switch so it can better evaluate countermeasures to deploy if biases within the AI program are encountered. Intended to be a failsafe, the switch is envisioned to monitor algorithmic decisions and pause the system so that human reviewers can take action.
And the government hasn’t pursued its AI directive and policies in a bubble. Not only have officials consulted with citizens—they have consulted with corporations, academia, and other countries on the concept of openness, transparency, and traceability of decision-making. Canada’s leaders, notably Scott Brison, the first-ever minister of digital government, hope to set an example and are working one-on-one with other countries and as part of the Digital 9 group of nations.29 Benay shared the government’s draft directive at the November 2018 D9 meeting to elicit both feedback and support from the member nations. “These are heated conversations that cut to the core of public-sector ethics across the world,” he says. “It’s triggered a lot of discussion about the future role of public service in light of artificial intelligence and automation.” These conversations culminated in D9 members endorsing Canada’s AI principles, a signal of international cooperation on the responsible use of AI.
Benay (also co-founder of the nonprofit CIO Strategy Council, a Canadian collaborative that discusses digital transformation issues and looks to help set industry standards30) stresses that the country’s AI directive is only the first iteration: It will be reviewed quarterly or semiannually and adjusted as the technology and ethical environment evolves. “This isn’t going to happen overnight,” he concludes. “But that’s a good thing on the ethical front: It’s important that the government takes the time to do AI properly and—more importantly—to respect Canada’s values.”
Work that AI: The Adecco Group augments its workplace—and yours
Many have speculated about the potential for artificial intelligence to replace much of the human workforce,31 but the Adecco Group foresees a future in which augmented intelligence will enhance rather than replace human skills such as critical thinking, emotional intelligence, and value judgments. And the company is accelerating the use of the emerging technology across both its internal and market-facing functions. Leaders see two paths of opportunity for artificial intelligence: to amplify the Adecco Group employees’ recruiting efforts and performance through automation of core legacy tasks, and to offer innovations to clients to improve their talent recruitment and career management.
“We don’t see ourselves as a tech company,” says the Adecco Group CEO, Alain Dehaze.32 “But we see an opportunity to leverage technology to complement, advance, and even disrupt our existing business to stay attuned to today’s workforce.”
Currently, its general staffing brand, Adecco, uses Mya Systems' chatbot to streamline its initial screening of candidates. The chatbot prescreens potential job candidates by matching their skill sets, experience, geographic location, availability, and salary requirements with open positions; it reaches out to suitable candidates to set up appointments with an Adecco recruiter. Because automation provides better-qualified leads and follow-up happens quickly, both recruiters and candidates have responded positively.
The Adecco Group’s initial foray into AI prompted the company to explore other opportunities to scale the technology for greater efficiencies within other core processes across the enterprise, such as using robotic process automation to manage the time registration and payroll administration of 700,000 temporary workers daily, as well as applying analytics to prioritize work for company recruiters.
The market interest in AI-driven efficiencies in recruitment and hiring drove the Adecco Group’s acquisition of Vettery in 2018, for its fully automated, zero-touch recruitment AI platform. The acquisition gained the company the algorithm it needed to expand its capabilities, while providing Vettery’s AI engine with data on which it could train and learn over time. Vettery began with listing IT-related jobs—such as programmers and DevOps professionals—because they were the easiest to codify and, in just a few months, had realized automated recruiting processes for the vast majority of the permanent positions for which it was seeking talent.
The firm also plans to capitalize on the market shift toward a gig economy, driven in most part by millennials seeking freelance work; it created YOSS (your own boss), an end-to-end digital marketplace that leverages AI to match supply with demand.33 The platform helps build trust between freelancers and hiring companies and can match freelancers with benefits and training as well as handle payment arrangements.
“We see an opportunity to disrupt a traditional market, which is still heavily based in high-touch, personal relationships and contacts,” Dehaze says. “AI has given us the opportunity to grow our digital strategy and broaden our offering into a fast-growing digital recruitment market while also complementing our professional recruitment business. We want to grow these capabilities geographically as well as expand into additional vertical markets.”
Google Cloud’s smart search for ubiquitous AI
While many companies are just beginning to explore the potential benefits of artificial intelligence, Google recognized the value the technology can bring to its business model from the beginning.34 Over the course of the last five years, the organization has gone from deploying AI in narrow strategic areas to becoming “AI-first” and mandating its use across the Google enterprise. And it’s taking best practices gained from operational use and building those AI capabilities into nearly all its products. Now, Google Cloud is working to bring Google’s innovation in AI to all businesses.
“We’ve found that in most cases where we had a particular business challenge, artificial intelligence could be applied to help us solve it,” says Rajen Sheth, senior director of product management at Google Cloud Artificial Intelligence. “We believe every company is going to be transforming itself with AI over the course of the next 10 years, so we felt it was imperative that we deploy it broadly as part of our own business strategy.”
One of the keys to successfully applying artificial intelligence, Sheth says, is identifying an internal business challenge and then exploring how AI might solve it. For example, Google Cloud leveraged Google Assistant technology to personalize experiences with the service department in its customer contact center. Using natural language recognition and simulation combined with machine learning automates the handling of tier 1-level calls. Rather than asking a generic set of questions from a script, the technology is able to understand the specific issues about which the customer called and access the knowledge repository to provide relevant questions and comments in a conversational manner. Another use case for AI allowed Google Cloud to improve the energy efficiency in its data centers: Using machine learning to set cooling system algorithms and reinforcement learning—where the system tries different things to test an outcome and then retrains itself based on findings—the system learned, on its own, what the optimal settings were. The cooling energy needed was reduced by 40 percent, resulting in a 15 percent reduction in overall data-center energy usage and producing significant cost savings for the organization.
Google Cloud continues to explore internal deployment opportunities that could inform future commercial product development—from demand forecasting to systems control optimization and quality control. Its AI team is exploring use cases for artificial intelligence across the medical, scientific, and automotive industries, and it’s made its AI training program open source so that all technologists can benefit from the learning. It is also devoting resources to investigating how to monitor and analyze AI behavior, to detect and rectify bias in AI engines, and to facilitate the transformation of a traditional workforce in the age of machine learning.
My take
Rajeev Ronanki, chief digital officer, Anthem
Digital technology is fundamentally transforming the way we interact with the world. People, machines, data, and processes are becoming increasingly connected, and the result is an explosion of information that can be used to understand customer needs. Yet the sheer volume of data and data sources required to get us where we need to go has exceeded the pace and scale of our human capacity to process it. Enter artificial intelligence. Poised to lead the next wave of exponential change disrupting health care, AI can mobilize analytics and automation to deliver moments that matter. The winners in the health care industry will be those organizations that not only empower patients to own their health data but use AI to generate actionable insights from data in real time to drive engagement and outcomes.
Our multidimensional digital transformation strategy and AI-first mindset help us treat every individual as a population of one. Our first step was to stand up a platform-based AI engine rather than point-to-point data solutions. We invested heavily over the years in our underlying data management capabilities as a foundation for this transformation. For example, our data infrastructure was already able to process both structured and unstructured data, feeding and curating our data pipeline and continually governing and certifying the data. Next was implementing data governance, security, and a trusted layer around the data stores. We added machine learning engines, algorithm layers, and software development kits, which facilitated building out APIs for portal, mobile, and internal channels. And we built feedback mechanisms allowing our AI to evolve from gathering data to providing insights to prompting actions—automating and speeding up processes and continuously learning from the feedback to improve future interactions.
Also critical to realizing the full potential of AI across Anthem was gaining enterprisewide support for the initiative, which meant conceptualizing with our stakeholders the positive business outcomes we could achieve. We asked our business partners for input on how we could use AI to rethink, reimagine, and re-implement across core business processes. Initially, we focused on automating data processing and analysis where AI could have the most impact on our business: serving customers more efficiently. The team identified operational functions, including claims adjudication, prior authorization of procedures, provider payments, and consumer/customer billing functions as the top choices for the initial pilot programs. We built a proof of concept for each, and if the application provided value, we doubled down to scale it, applying agile techniques, and pushing the process into production.
Finally, we knew that, to execute on our vision for AI throughout Anthem, we needed to be proactive in broadening our talent base. So we created Anthem AI, to attract skilled technologists and cultivate existing internal talent by offering a structured AI training program. The unit works to retain that talent by building a culture that promotes innovation and ideation of AI solutions for the business.
Currently, AI is just one technology fueling our digital transformation across the enterprise. One of our recent projects is a yearlong data trial to test whether blockchain and precision medicine, along with AI, can predict when people will experience allergies. The hope is that our predictive model can add accuracy, speed, and cost-effectiveness to health-related insights.
One thing we’ve learned from this journey is to do away with the notion of starting with a greenfield. Instead, we see how AI can impact business outcomes, then connect related, fit-for-purpose use cases to achieve small wins. By approaching AI and machine learning with a process-level view, we’ve been able to deploy next-generation technology in a way that significantly improves our customers’ experiences.
Risk implications
Cybersecurity professionals are becoming exceedingly aware of the threat of hackers using artificial intelligence to gain access to customer and organizational data.35 However, as we navigate the risk, security, and privacy implications of AI technology, it is important to understand that AI also can be an effective tool to fight cybercrime, fraud, and threats. As AI gets more intelligent over time, learning from events and feedback loops to increase its ability to recognize threats and vulnerabilities, its accuracy in determining the likelihood of an event will become even more precise. Here’s how.
- Automation to detect and fight cyber threats. Over the last decade, many organizations have employed on-premises security information and event management solutions to monitor threats to their networks and data, which required a significant investment of time, personnel, hardware, and money. IT teams have battled a rising number of increasingly sophisticated threats, often via labor-intensive, manual processes that take too much time to be entirely effective. Analysts watched for events and indicators of compromise, passing occurrences up the line from triage to threat-hunters to Level-4 incident-response specialists, all while sorting through frequent false positives. Today’s threat vectors are continuously evolving and changing, requiring faster, more proactive detection and response, often through security orchestration automation and response tools, which automatically execute remediation actions such as shutting down routers and ports or locking down endpoints in near-real time.
- AI versus AI. Many of the cyberattacks that organizations confront today are orchestrated by AI engines on behalf of bad actors exploiting gaps in their targets’ security. The good news is that companies can deploy AI technology as a proactive measure against these attacks, speeding detection and response. Cognitive computing has enabled the ability to process data in real time—particularly unstructured data such as documents, images, files, and audio—so that artificial intelligence can learn from that data and automatically adapt its threat detection and response as new threats evolve.
- Machine learning to identify new threats. Traditional rules- and experience-based threat-detection systems were handicapped because they typically could search only for known threats, which account for just a small number of cyberattacks. Organizations can infuse artificial intelligence and machine learning into a rules-based environment to augment the expertise gained from previous, known cyber threats with detection of new, evolving threats. Today’s enterprise has massive amounts of internal and external data at its disposal, all of which can offer insight into a system’s vulnerabilities and potential external threats. Processing that significant amount of data in a timely fashion through the human workforce has been impossible. But with the supervised and unsupervised techniques and supporting technologies now available, such as graph databases and natural language processing, organizations can augment and layer threat models to increase visibility of both known and unknown threats. This may be accomplished by bringing together data scientists and cyber professionals to create higher fidelity and more accurate alerts for security events, which may facilitate a more effective response.
- But first, governance. Finally, thwarting threats from outside the organization is not the only factor organizations need to consider as they start to deploy AI both in singular use cases and across the enterprise. The speed with which AI engines act and make decisions, the sensitivity of the data they consume, and the ethical implications of decisions made, when not properly monitored or governed, can create an exponential risk within the organization as harrowing as an external bad actor.
When deploying AI within your organization, there must be a governance plan in place to monitor these AI engines, much as the HR department would oversee the management and behavior of human employees. This governance encompasses a wide swath of considerations, including employee and customer privacy, data security and integrity, and safety in interactions between humans and machines. Data handling, management, and governance—both of direct data inputted into the AI engine as part of its training, as well as derived data, which results from AI’s feedback loop—becomes even more critical when rules-based artificial intelligence is able to act on its own.
Are you ready?
No two companies will adopt a technology trend in the same way. Every organization has its own goals, strengths, and weaknesses to ponder before it embarks on its own transformation journey. If you are unclear on what the AI-fueled trend offers—or requires of—your organization, ask yourself the following questions:
What business objective(s) can our organization achieve by deploying artificial intelligence?
Artificial intelligence may offer a wealth of benefits to your organization, but only when viewed through a strategic business lens rather than as an IT project, and only when brand rhetoric gives way to measurable results. Collaborate across functions to identify the enterprise’s main objectives, then align the AI strategy alongside to achieve those outcomes. You may choose to pursue solutions that reduce costs, facilitate a leap in productivity, monitor compliance, reduce risk scenarios, or derive greater meaning from more data. The first step of the AI journey should be setting end goals, which will enable you to draw a much more detailed, actionable road map with clearly marked milestones.
How can I use AI to achieve a competitive advantage?
AI is a broad category that includes natural language processing, computer vision, machine learning, and more, all of which can augment back-office, intra-office, and customer-facing systems. If you’re not sure where to start, look to your organization’s vertical industry for guidance and inspiration. Proceeding with an eye on your industry’s trends can ensure that you’ll both meet customers’ needs and remain competitive. For example, in the financial services industry, developers are creating highly personalized products and services; a financial firm may want to initiate its AI pilots by creating a robo-adviser or chatbot that can offer customers one-on-one investment advice. Deriving your initial AI pilots and use cases from your industry’s trajectory—which you can understand better by talking to customers, vendors, and industry analysts—helps ensure that your resources are utilized to meet business goals.
Is my technology adequate for an AI-fueled organization? If not, how do I find the right partners to build my AI ecosystem?
To move forward, your organization’s existing technology and talent pool may be inadequate to meet the needs of standing up an AI system. You might look to bring in next-gen IP, products, and solutions to broaden your ecosystem. Once you’ve determined where AI fits into your business processes, you can evaluate your existing technology, talent, and expertise to determine where there are gaps. You may decide to augment your existing resources by investing in startups that are further along in their AI journeys, or you may identify vendors and other industry partners with whom to collaborate and potentially co-invest in building market-ready applications with shared resources.
I’m sensing “cognitive fatigue” in my IT organization. What should I do?
There are companies that dove headfirst into cognitive only to realize that they had taken on too much, too soon. Underwhelming results from early cognitive initiatives can dampen enthusiasm for further exploration. If you find yourself in this situation, consider starting a “lessons learned” dialogue with stakeholders and IT talent to review what went wrong and what can be done differently in future initiatives. And discuss AI approaches that other companies in your industry have taken that delivered desired outcomes.
Do I think big and start small—or go all-in?
More important than going big or starting small is moving purposefully. CIOs and business leaders appear to recognize the value of creating a long-term AI strategy to guide their efforts. Stay focused on the desired outcome and employ design thinking, and the right plan will fall into place. Begin by identifying opportunities for AI within your organization, such as transactional, time-consuming tasks or data-heavy processes that require a bit of “tribal” knowledge. Carry out a cost-benefit analysis to determine whether an AI solution is feasible for that process, taking into consideration both existing resources and those you will need to acquire. Next, structure a pilot program around one of those transactions to run four to eight weeks. If those results are positive, you’re ready to determine how you can move forward to scale to production and, eventually, expand to other products and service lines.
Bottom line
AI’s role in the enterprise is growing as cognitive tools and tactics are standardized across IT environments. While it is true that in coming years, AI will likely be deployed not only to augment human performance but to automate some operational and business processes altogether, proactively printing pink slips is an ineffective means of planning for the next cognitive stage. Now is the time to fundamentally rethink the way humans and machines interact within working environments, and what they can achieve together in the AI-fueled organization of the future.
Technology
Today, business and technology are inextricably linked. And keeping pace with the emerging technology landscape can be difficult for even the most tech-savvy leaders. Deloitte can help. Our technology professionals have deep experience applying technologies to help you achieve your business goals.
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Get in touch
- Bill Briggs
- Global chief technology officer
- Deloitte Consulting LLP
- wbriggs@deloitte.com
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