How Behavioral Insights can Improve Program Effectiveness and Reduce Costs

Potential to Save Government $45 Million

​This article is the first of a six-part series describing inexpensive, simple solutions to some of society’s most seemingly intractable problems. These solutions don’t involve billion-dollar investments or comprehensive tax reform. Instead, they’re based on behavioral insights that seek to explain the way we make decisions, whether consciously or unconsciously.

We explore the potential of behavioral insights—how they can be used by government agencies to further objectives around more responsible financial behavior, environmental protection, transportation safety and improved health. These are not the only possible applications—but we hope that by reading about these, you are inspired to think about how the techniques can be deployed in your agency. Download the full article to learn more

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