Perspectives

Behavioral Insights for Sustainable Behavior

​This article is the fourth of a six-part series describing inexpensive, simple solutions to some of society’s most seemingly intractable problems. These solutions don’t involve billion-dollar investments or comprehensive tax reform. Instead, they’re based on behavioral insights that seek to explain the way we make decisions, whether consciously or unconsciously.

How to make it easier to be green

We all know “being green” can be a challenge. However, we also know that collectively, these small choices can have a huge impact. Finding ways to encourage green behavior often demonstrates one of the areas that can be most difficult as it requires citizens to go against several of the “defaults” of human behavior—but effective tools exist. Download the full article to learn more. 

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