Perspectives

Behavioral Insights for Transportation

This article is the fifth of a six-part series describing inexpensive, simple solutions to some of society’s most seemingly intractable problems. These solutions don’t involve billion-dollar investments or comprehensive tax reform. Instead, they’re based on behavioral insights that seek to explain the way we make decisions, whether consciously or unconsciously.

We may be tempted to think that our driving behaviors affect only ourselves, but our travel habits and driving speeds clearly have a much broader, societal effect that government has an incentive to influence. So what if there were simple ways to address the gridlock, the fatalities, the accident-prone behavior and make our nation’s roads safer to navigate? Below are three simple ideas that could help. Download the full article to learn more. 

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