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Private Companies

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May 24
2 p.m. ET | 18:00 GMT
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Private company IPOs: Timing is everything?

As an important event in the life of a growing organization, an initial public offering (IPO) has never been a more complex or challenging process than it is today. How should mid-market companies address this changing landscape? Learn about the increasingly important role of timing and how being able to take advantage of windows of opportunity is essential to the success of an IPO.

June 29
2 p.m. ET | 18:00 GMT
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Behavioral economics: When intuition trumps logic

Behavioral economics studies the effects of psychological, social, cognitive, and emotional factors on economic decisions. How can private companies shift their focus from traditional hard-data analysis to use of behavioral economics for better understanding of customers? Learn how behavioral economics can help overcome longstanding biases, especially in smaller companies where small changes can make big differences.
 

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