The rising importance of data ethics

The key to earning and retaining customer trust

Data is integral to the way businesses, governments, and other organizations function in today’s world. Technological advances allow for incredible amounts of data to be created, shared, analyzed, and used to generate insights, foster innovation, and more. But as organizations collect, share, and use ever-growing volumes of data about individuals, concerns have grown about how that data is being used and whether it is right to do so. This is prompting governments, regulators, and companies to grapple with the issue of data ethics: how to protect people’s right to privacy and control over their personal data while still enabling organizations to use that data to deliver fresh insights and make smarter decisions.

If you have any questions on how you can kick start your organizations data ethics journey, get in touch with one of our professionals today.

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