Solutions
Common Purpose: A timely and more effective way to organize groups with different interests.
Situation Summary
It was much easier to mobilize groups of people in a common direction when corporations and governments had a greater share of control and power. Access to information and social technologies, however, have fundamentally upended that power dynamic resulting in disparate and fragmented groups pulling and pushing organizations in various directions. Leaders of organizations, from countries to companies, need a more effective way to organize fragmented stakeholder groups in common purpose and direction.
A purpose and momentum service, and core element of The Purpose Group at Deloitte.
Stand for something great
Stakeholders who influence a company’s success are no longer satisfied with transactional value alone. People want their lives and world to be better and are looking for companies to play a more significant role. The organizations people want to buy from, work for, and collaborate with stand for something great and apply the full force of their organization to be an idealistic force, moving people and society forward.
Prove it in everything you say and do
Being a purpose-driven company requires much more than an inspirational story or clever campaign alone. To earn true organizational enthusiasm, leaders must make every aspect of their business a demonstration of an idealistic purpose. From sales to marketing to human resources, innovation, and leadership, Deloitte:Isaac helps organizations methodically and responsibly demonstrate and communicate their human idealism, creating an enduring source of organizational unity, momentum, and competitive advantage as a result.
People will help you win
The ultimate competitive advantage is an irrational belief in the worthiness of an organization among the people who influence its success – customers, employees, allies, investors, media, government and others. When people want you to win, you become very hard to beat.
About Deloitte:Isaac
We bring creative and strategy expertise together to increase the value contributed by all stakeholders to the competitiveness and success of a company. We’ve unified a comprehensive suite of strategy and creative services to help leaders create the common purpose, alignment and momentum they need to succeed in today’s social landscape.
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