Common Purpose: A timely and more effective way to organize groups with different interests. 

Situation Summary

It was much easier to mobilize groups of people in a common direction when corporations and governments had a greater share of control and power. Access to information and social technologies, however, have fundamentally upended that power dynamic resulting in disparate and fragmented groups pulling and pushing organizations in various directions. Leaders of organizations, from countries to companies, need a more effective way to organize fragmented stakeholder groups in common purpose and direction.


A purpose and momentum service, and core element of The Purpose Group at Deloitte.

Stand for something great

Stakeholders who influence a company’s success are no longer satisfied with transactional value alone. People want their lives and world to be better and are looking for companies to play a more significant role. The organizations people want to buy from, work for, and collaborate with stand for something great and apply the full force of their organization to be an idealistic force, moving people and society forward.

Prove it in everything you say and do

Being a purpose-driven company requires much more than an inspirational story or clever campaign alone. To earn true organizational enthusiasm, leaders must make every aspect of their business a demonstration of an idealistic purpose. From sales to marketing to human resources, innovation, and leadership, Deloitte:Isaac helps organizations methodically and responsibly demonstrate and communicate their human idealism, creating an enduring source of organizational unity, momentum, and competitive advantage as a result.

People will help you win

The ultimate competitive advantage is an irrational belief in the worthiness of an organization among the people who influence its success – customers, employees, allies, investors, media, government and others. When people want you to win, you become very hard to beat.

About Deloitte:Isaac 

We bring creative and strategy expertise together to increase the value contributed by all stakeholders to the competitiveness and success of a company. We’ve unified a comprehensive suite of strategy and creative services to help leaders create the common purpose, alignment and momentum they need to succeed in today’s social landscape.

Key Contact

Mike Robitaille

Mike Robitaille

Partner, Deloitte.Isaac

The relationship between leadership, social movements, and commerce is the defining motivation in Mike's career. A portfolio of marketing and multinational ad agencies, Mike founded one of the fastest... More

Jeff Sutton

Jeff Sutton

Brand and Reputation Leader, Deloitte : Isaac

Jeff Sutton, Brand and Reputation Leader at Deloitte, brings over 18 years' experience specializing in the design of transformation, communication and social movement strategies. Through his work, Jef... More

Bob Goulart

Bob Goulart

Creative Director, Deloitte:Isaac

Bob has worked as an art director and creative director in the advertising business for over 25 years. Most recently, with Mike Robitaille as a creative partner for one of Canada's fastest-growing ad ... More