Driving long-term sustainable business

15^th of April 2021

The board of directors must play a pivotal role in driving long-term sustainable business, alongside the CEO and the senior management team. After all, the board of directors is the pivotal part of corporate governance.  

In the recent book 'How we get what we value', by Mark Carney - economist and banker who is currently the financial advisor to COP 26 United Nations Climate Change conference - refers to resilience, connectivity, sustainability, leadership and solidarity as the pillars for better future for our planet and business.

In our experience, boards are increasingly focusing on how to change and adapt to the 'new normal' now, not waiting for the future. 
 

This tends to focus on:

• the company's purpose, strategy and reputation
• engaging stakeholders 
  
• introducing ESG for:
  
  • annual reporting and 
  • the metrics for executive remuneration 
• business and digital transformation
• future of work, including diversity, equity and inclusion, also education on sustainability 

As the world watches the climate crisis unfold, leaders of the world’s largest companies are acknowledging that they need to change their focus and make these challenges their number one priority.

That is the conclusion of a recent survey made by Deloitte, which included over 2,000 global C-suite leaders from 19 countries, among them 50 Danish top leaders. When asked what societal agendas are key to them, these global leaders primarily point to climate and sustainability, including resource scarcity, because they want to secure their future business and maintain good relations with their stakeholders, including investors, customers and suppliers.

Stakeholder capitalism is steadily moving into the boardroom

Companies’ corporate social responsibility efforts around for examples climate, environment, social responsibility and inequality, have increasingly linked into a shared framework since the UN member states adopted the Sustainable Development Goals (SDGs) in 2015. Moreover, investors, authorities, customers and employees increasingly expect companies to run their operations in a sustainable manner. Particularly when it comes to climate and environment.
 

Almost every other global leader today believes that addressing climate change is the number one responsibility of the current generation of leaders.  
 

This is a significant increase. Two years ago, only one in every ten leaders believed that their company could influence environmental sustainability to a significant degree.

This indicates that business leaders all around the world have embraced a new form of capitalism where climate and social responsibilities are to be measured equally alongside the financial bottom line, and where decisions and investments are aligned with stakeholder interests  framed by increasing pressure from consumers, employees and society at large.

Today, companies are challenged into developing sustainable strategies, governance and business models and sometimes also new products and services. This is both to fight climate change and to build a viable and resilient business in the long term. That is why climate and sustainability are steadily making their way into the boardroom and higher up on the agenda of many companies.

Strategy, data and new technology will drive sustainable impact

This year, we see that boards are focusing very much on purpose, reputation, strategy and stakeholder demands for more credible reporting on social and environmental risks.

It will therefore be important for boards both to have the right strategies in place to be at the forefront of sustainable development and to make sure that the correct data are measured to support the company’s strategic starting point and ensure that the company makes a difference going forward. More and more companies appoint executives to drive these topics in day-to-day operations, such as a Climate Strategy Officer or a Chief Sustainability Officer.

The survey also suggests that although world business leaders take a positive stance on some new technologies, they may overlook how technology, digital solutions and data can help companies contribute to the SDGs. Only every sixth global business leader considers it a priority to invest in new technology such as the ‘Internet of Things’ and artificial intelligence (AI) and to use data strategically and analytically to gain new insights into their business and to assist the board of directors and executives with data-driven decisions on climate and sustainability initiatives.

One cannot help wondering why surprisingly few business leaders appear to embrace the full potential of new technologies.

It is the board’s responsibility to ensure that the company’s business strategy remains relevant and supports its long-term sustainable value creation.  

For this, the board must have the capabilities to evaluate the potential of digital solutions. This requires robust dialogue between the board of directors and executives and knowledge-sharing to empower executives to make decisions that allow the business to be agile and sustainable in the long run.