Navigating the maze
While international growth offers massive opportunities for retailers, it's not easy.
Retailers have many challenges to consider: strategic localization. The growing power of local competitors. Human resources. Organizational and governance structure.
Despite the many inherent problems and risks, postponing an international growth strategy is no longer a viable option. The bottom line is that the easy growth is over, and there is no going back.
Retail Globalization: Navigating the maze