Deloitte Insights – Smart Tourism Eminence Piece

In the era of mass traveling and digital innovation, traditional tourism has undergone a significant transformation, giving rise to the concept of smart tourism. Enabled by cutting-edge technologies such as artificial intelligence (AI), the Internet of Things (IoT), and data analytics, prioritising sustainability and accessibility and building upon destinations’ cultural heritage, smart tourism has revolutionised the way we explore, experience, and engage with destinations.

November 2023

Smart tourism is a concept that involves the use of technology and innovative solutions to enhance the overall tourism experience. It facilitates access to tourism and hospitality products, services, spaces, and experiences, making tourism more digital, sustainable, accessible, and fully leveraging a destination´s cultural heritage and creativity.

By integrating sustainability, digitalisation, accessibility, and cultural heritage, smart tourism is reshaping the future of travel in a way that is more responsible, inclusive, and enriching. This article explores the current challenges of the tourism industry and the potential solutions to these issues. In addition, it will also showcase Deloitte’s new smart platform, SynergyTM and how it can be an asset for tourism. At the end of the eminence piece, specific use cases will demonstrate, how Destination Management Organisations (DMOs) can make a destination more sustainable and accessible for everyone, exploiting new technologies and building on the destination’s cultural heritage

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