1

Optimize digital investments by awakening your collaborative potential.

Marketers should consider working closely with key partners across the organization to help optimize technologies and ensure seamless backend integration.

2

Don’t pull back.

Although cutting down on sustainability investments might feel tempting during a time of economic uncertainty, marketers should consider continuing to invest, retaining a sense of long-term perspective about the socioeconomic demands around sustainability on the horizon.

3

Rethink what creativity can offer.

Expand the role of creativity within the business to more than just advertisements and campaigns. Reimagine how your organization delivers products, services and experiences through creative problem solving.

4

Weigh brand priorities in developing your adoption strategies.

Our data shows that companies are still prioritizing investment in technology platforms and capabilities to support personalization and achieve customer-centricity as a top priority, but brands that fail to make a strategy for joining the metaverse may lose the opportunity to become a leader in the space.