Goodwill Apoteka

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Goodwill Apoteka




Private individuals sold their 100% ownership in Goodwill Apoteka, a pharmacy chain in Serbia, to PHOENIX Group.

Deloitte acted as exclusive financial advisor to the Sellers.

goodwill apoteka

Our Expert's thoughts:

"Goodwill Apoteka, with its 138 pharmacies and headcount over 500, is one of the leading players in the Serbian pharmacy market, therefore there was significant investor interest during the sale process. Consequently, Deloitte conducted a seller-driven, competitive tender process to achieve an attractive price and contractual terms for the private individual Sellers. Success of the transaction is also reflected by PHOENIX Group being the buyer, a leading European pharmaceutical group, with presence in 26 countries across Europe. We are proud that our Deloitte Private transaction team successfully supported our private individual clients during the sale of Goodwill Apoteka to a leading European pharmaceutical player."

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