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Wiesław Kotecki
Deloitte Digital CE
Partner, Leader Customer Strategy & Design
Team Leader of Customer Strategy and Design at Deloitte Digital in Central Europe. In his role, he helps clients build competitive advantages based on a user-centric perspective and its utilization in the digital transformation of businesses. When designing digital products and services, he combines elements of digital strategy, user experience, and design with knowledge of what modern technology can offer. Since 2005, he has believed that technology should serve people, and not the other way around.
In 2016, after leading the first UX-focused company in Poland for 10 years—UseLab, he and his team joined Deloitte Digital.
He has executed projects in 30 countries and collaborated with clients in Poland as well as the USA, Switzerland, Sweden, Germany, the UK, Spain, Mexico, Belgium, France, Slovenia, and Montenegro. He specializes in the financial, telecommunications, automotive, and healthcare industries. His projects have received numerous awards.
He is the founder and co-creator of the largest user experience conference in Europe – UX Poland. He is also a lecturer at the most prestigious industry conferences in Poland and abroad, including Argentina, the UK, Portugal, and Türkiye.
He is an active podcaster, and as part of the "Human. Business. Technology." project, he has conducted nearly 100 interviews with representatives from the business world, technology, and the broader design field.