Urbanites are increasingly taking advantage of different transportation options: carsharing, ride-hailing, bikesharing, greenbelts, pedestrian paths. As a new mobility ecosystem emerges—including autonomous vehicles—it's time for cities to move toward developing integrated mobility platforms.
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Today, congestion and other transportation-related issues are major challenges in many cities around the globe, fueled by population growth, urbanization, inefficient transportation systems, and a shortfall of investment in public infrastructure. Residents and visitors alike feel every pothole, subway delay, and traffic jam.
Many city managers are straining to meet citizens’ mobility needs and ease some of the problems, and partially in response, companies have brought forth an array of mobility-related innovations. While still a small fraction of the overall mobility landscape, many urbanites are flocking to an expanded array of transportation options—carsharing, ride-hailing, bikesharing, greenbelts and pedestrian paths, and others—in many cases substituting for existing outmoded, inconvenient, and at times unreliable transit systems. With the emergence of shared autonomous mobility, connected infrastructure, and smart cities technologies, the prospects for an urban intermodal transportation ecosystem that is faster, cheaper, cleaner, and safer appear to be just over the horizon.1
But to truly harness emerging technologies to solve the most vexing problems, cities likely need a comprehensive, interoperable system that transcends existing infrastructure, drives standardization and interoperability, enables value creation by key parties, and cultivates technological advancements.
The concept is hardly new. Researchers at the University of Southern California described an “Intermodal Transportation Operation System” back in 1998.2 But recent technological advances bring the possibility closer than ever, and a number of cities have already put into place components of such an integrated mobility platform:
Some of these solutions are showcase examples of mobility-as-a-service. MaaS platforms let users plan and book door-to-door trips using a single app, answering the question of how best to get individual users where they’re going based on real-time conditions throughout the network, taking account of all the possible options and each user’s own preferences (for example, time and convenience versus cost), and facilitating seamless mobile payment.11 Other initiatives, such as Columbus’s planned system, envision a more comprehensive “digital backbone” that provides transparency about conditions across modes and ultimately could enable operators to dynamically balance supply and demand, improving throughput. Such integrated mobility platforms can facilitate MaaS, and MaaS can ease creation of a broader platform, but neither is a necessary condition for the other.
For example, one advanced example of a MaaS solution that aspires to a more comprehensive mobility platform can be seen not in New York, Paris, or Tokyo but in the small seaside Portuguese city of Cascais. Located about 15 miles west of Lisbon, it is home to approximately 210,000 residents and welcomes another 1.2 million tourists annually.
To accommodate the fluctuating population and in an effort to secure a position as a world-class travel destination, the city launched MobiCascais in 2016. MobiCascais enables a user to reserve, manage, and pay for the use of every mobility-connected service, including bikesharing, motosharing, smart parking, taxi, transport on request, carpooling, electric vehicle charging, carsharing, and information on public transit (bus and train) routes and stations. Based on a seamless card, it connects with users through an app and a web portal. The system is an integrated platform that manages real-time information regarding all multimodal transportation systems, also allowing urban logistics and traffic management.12
Cascais plans to continue expanding its mobility system capabilities and reach by including additional regional partners (city of Lisbon bus and metro), adding dynamic routing for public and private modes of transport, extending the MobiCascais platform citywide, implementing a single payment platform, and introducing a loyalty program. It also aims to construct a Smart City nerve center—C3, or the Cascais Control Center—to integrate the several smart solutions already in place.
Cities such as Singapore, Copenhagen, Dubai, and Cascais are early examples of where urban mobility could be headed. Many in the private sector are actively moving to enable even deeper and more comprehensive integration. Ford, for example, launched in January 2018 its Transportation Mobility Cloud, a cloud-based platform that “can manage information flow and basic transactions between a variety of components in the transportation ecosystem—service providers, personal vehicles, bicycles, pedestrians, mass transit systems and city infrastructure, including traffic lights and parking locations.”13 The broader goal for Ford’s platform, according to Marcy Klevorn, executive VP and president of Ford Mobility, is to “unlock the power of connected components at all levels of city transportation systems, not simply to improve technology, but to unlock the value for people who live, work, and play in our cities.”14
Fully realized, an integrated mobility platform would bring together physical infrastructure (roads, rails), modes of transport (cars, public transit, ridesharing, bikesharing), and transportation service providers (aggregators, public transport system) and create greater throughput and optimization systemwide through market-clearing mechanisms.15
Mature mobility platforms would combine advances in Internet of Things technology, big data, and cognitive analytics to more efficiently align supply and demand, while catering to individual preferences and optimizing transport resources to improve urban life. Often these platforms integrate and support a broader smart city vision. At its core, the platform would be enabled by a dynamic nerve center that:
The examples highlighted here are some of the first steps toward this vision of seamless, intermodal urban mobility. Putting new connected services in context and conversation—helping them work together for the benefit of users, third-party providers, and the city itself—could be key to realizing the benefits of the emerging mobility ecosystem. The journey has just begun, but we are moving swiftly toward this exciting future.