Foodcoach helps you navigate through the abundance of product and nutritional choices. It
simplifies the process, by swapping your favourite product or ingredient for a
healthier alternative. Based on a nifty algorithm, Foodcoach offers
personalised nutritional advice, allowing you to shift towards a healthier,
more balanced eating pattern.
Our team of
specialists linked Jumbo’s database (containing more than 50.000 recipes) to
advanced AI and data-management capabilities. We then optimised the algorithm’s
learning capacity and enabled it to personalise ingredients and product swaps.
To do so, our team had to break down recipes into products and products into
ingredients, so that the app could, for instance, factor in a person’s gluten
allergy. Or make appropriate recommendations – say, whole-wheat pasta instead
of regular pasta.
Together with Jumbo
and a team of nutritional scientists, we developed a first prototype of
Foodcoach. The prototype was tested by football club PSV and the cyclists of
Team Jumbo-Visma competing in the Tour the France (2021). It was then that
TV-crews actually captured Jumbo-Visma cyclists scanning buffets, app in hand.
The app allowed each
cyclist to stick to a personalised diet and recommended how many scoops of
ingredient A or B where required for optimal athletic performance. Testing the
prototype in a highly professional environment provided us with the necessary
proof of concept to further develop Foodcoach into a consumer-ready app.
We’re incredibly proud that Jumbo
Foodcoach is now up and running and successful. At Deloitte, we’re always
committed to help our partners innovate their business models. We are looking forward to
further accompany Jumbo on its quest towards better and more balanced eating.
It’s how we make a positive impact on health and the future of food. Together
Curious about how we can help you
foster healthy lifestyles? Let’s connect for impact.