Deloitte CMO Program

Solution

Deloitte CMO Program

The role of the CMO is rapidly changing

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. Deloitte helps bolster the value CMOs deliver as they advance along their career journeys.

Evolving roles in the C-suite create pressure for CMOs to own the entire customer experience in addition to being proficient marketers. The modern CMO has to focus on advancing strategy while keeping abreast of digital trends driving the market landscape.

Those who aspire to be CMOs must be ready to reach far beyond traditional marketing, instead becoming data-driven growth drivers.

Above all, they must be accountable for measurable impact. Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing.

Our CMO services

Transition Labs
The Transition Lab helps prepare Marketing and other customer-related executive roles for the full range of roles they need to take on. This full-day session deconstructs marketing challenges, examines the evolving role of CMOs, and explores strategic solutions including defining priorities and the development of an actionable plan.

Marketing Leadership Program
The Marketing Leadership Program strengthens teams over a course of one to two days in a customized, interactive learning opportunity that is designed to address the team’s needs. This program helps marketing executives develop high-performing marketing teams that break down barriers and perform at peak efficiency.

Our marketing capabilities

  • Defining Strategy: Identifying new customer value streams and guiding strategic decisions, including pricing and profitability.

  • Amplifying Brands: Building brands and launching products, from ideas to execution and new value propositions.

  • Creating Experiences: Elevating the human experience to develop deep and personalized customer experiences.

  • Optimizing Operations: Unlocking new value through growth hacking and marketing campaign management.

  • Enabling Enterprises: Making it easier to deliver value to customers through operating model transformation and agency management.

  • Platform Delivery: Reimagine what’s possible through platform definition and implementation.

  • Identifying insights: Discover new insights and optimize through data-driven, campaign or segmentation analysis.

For more information of our services, capabilities or marketing trends and insights please visit Customer & Marketing or get in touch with us.

Contact

Kasia Blicharz

Kasia Blicharz

Partner

Kasia is a partner in Advertising, Marketing and Commerce practice with focus on Consumer and Retail. She has 20 years experience in digital, data and marketing. She has worked with some of the leadin... More

Robert Collignon

Robert Collignon

Director

Robert is Director in the Customer Strategy practice with a focus on the insurance and wealth management industry. He has over 20 year experience both as a consultant as well as in working for FSI ind... More

Nicholas Pinfold

Nicholas Pinfold

Manager

Nicholas is a Digital Strategy Consultant within the Customer & Marketing practice in The Netherlands. He is an experienced consultant and has a deep understanding of omnichannel, marketing and techno... More