Designing Insight


Designing Insight

Why professionals should use imagery instead of text

Deloitte introduces a new solution to help our clients achieve their goals; the use of non-textual communication in a professional setting. Why? Because people’s actions are shaped through their interactions with stimuli. Leaning on the fields of communication sciences, behavioral economics and psychology; the Deloitte Designing Insight team utilizes all benefits visual communication has to offer.

Your challenge

Since the tech boom of the 1990s, we have been on a technological fast track. Large amounts of stimuli are coming at us twenty-four-hours a day, in the form of phone calls, emails, breaking news, messages, video calls and more. This world is fast and easy to navigate, but it is also causing our attention span to decline. There are simply too many distracting stimuli for us to keep our minds on one thing at a time.

To keep up with this speed, a parallel route has emerged alongside the acceleration in technology: one of a growing visual culture that we use to communicate with each other. Consider, for example the emergence and use of emoticons or the rise of visual journalism. The infographic is now commonplace. The reason that visual communication plays an increasingly important role in our daily lives can be explained biologically; it enables the brain to process information with less cognitive effort, stimulates our problem-solving abilities and is able to create shared understanding about a subject.

This paradigm shift is also influencing the business landscape; it is precisely in this setting - high information density, high pace and high risk - that visualization is increasingly being used as a means of communication.

Our solution

This means that it is becoming increasingly important for every professional to understand how they can benefit from tapping into the benefits of visual communication. Deloitte specializes in incorporating visualization within your organization, training your employees, and creating effective visual communications for complex cases.

  • Sketch & Shape: how can professionals benefit from mastering the art of visual thinking? The objective of the Visual Fundamentals methodology is to map out the problem, unravel the complexity and communicate it clearly to others. While the Visual Set-up program is developed to support professionals on their journey of incorporating visualization within their organization.
  • Research & Explore: based on the latest scientific insights the team offers several masterclasses that increase your knowledge about visualization. Think visual literacy, the science behind visual selection and the art of visual argumentation.
  • Create & Iterate: the team consists of design experts available to create effective visual communication supporting your business objectives. Depending on your objective, we create the optimum design together. Weather it is a (business) infographic, boardroom graphic, video or requires a new media solution – together we will make sure your message not only comes across but sticks!

Why Deloitte

The Deloitte Designing Insight team is the most innovative team in the field as they combine design with the scientific knowledge of behavioral psychology and cognition. Deloitte specializes in incorporating visualization within your organization, training your employees, and creating effective visual communications for complex cases within your organization. The team brings over five years of experience in the legal sector, financial services and international corporations and have contributed to numerous high-end cases. They focus specifically on communicating in business-to-business settings where both sender and receiver are specialists and operate in a content-driven context.

Want to understand how visualization can help you? Take a look at the examples in the PDF attached. In case of any questions, don’t hesitate to connect!


Sarah van Hecke

Sarah van Hecke

Senior Manager

Sarah van Hecke is a communication scientist with a specialization in attitude and behaviour. She focuses specifically on the influence of imagery and design on behavior. In recent years she has imple... More