Data visualization


Data visualization

How can you visualize your Data?

Organizations are increasingly gathering large amounts of information and data. However, they are not always able to make the most of such collected information. How can (big) data visualization help to do so, and what are the benefits and challenges of data visualization?

What is (big) data visualization?

Data visualization is a graphical representation of data and information. By using visual elements such as graphs, charts, and maps, data visualization tools can provide an approachable way to foresee and understand trends and patterns in data. They help us to group and organize data based on categories and themes, making it easier to break down and understand. In the world of Big Data, data visualization tools and technologies are crucial to analyze large amounts of information in order to make data-driven decisions.

What are the advantages of data visualization?

Data, especially large amounts of data can be overwhelming and difficult to wrap our head around. Through data visualization, key values can be unlocked in the form of visualization from massive sets of data.. In that way, users would be able to identify patterns and other emergent properties in the data and can formulate new insights. They aims to tell a good story by translating the data into a form that would be easy to understand. The noise would thus be eliminated from the data and eventually, the useful information would be highlighted. However, it is not as simple as taking the data and placing them in a graph and making it look better. It’s an act of balance between the form and a function. A plain graph can be to boring to catch the attention or make a point; the most impressive visualization could take away from the data or it could speak volumes. It is important to realize that visuals and data have to work together to convey a message.
One of the major challenges of data visualization is that many organizations do not have the in-house knowledge or capacity to extract the data they have and visualize it in a clear way. The result of this is that it becomes hard to see the correlation and relationships that are not already known whereas that is the primary benefit of effective data visualization.

How can we, as Deloitte, help you with Data Visualization?

To ensure that organizations do not miss out on opportunities derived from these insights, our service offering Center of Analytics & Robotics Excellence (CARE) gives you a solution. CARE is part of Deloitte’s service line, Business Process Solutions (BPS). BPS has IT, financial, accounting/reporting, and project management experts; this gives us a better understanding of your organization’s situation and enables us to find the best solution for your business. Our CARE team has experience in interpreting the Big Data into a standardized and structured report in the form of visually appealing, easily usable, and interactive dashboards. These dashboards can process real-time data, making sure your organizations’ insights remain accurate and relevant.

Our CARE experts will make sure that the way the data is visualized, Clearly reflects the purpose of underlying insights. We believe this to be a prime element of a good dashboarding. For example, a graph that can be perfectly suitable for discovering correlations often proves insufficient to signal trends and vice versa. Our expertise in Data Visualization results in an ideal tool that gives you proper insight into your organization’s most relevant management information. These insights also lend themselves perfectly for commercial purposes, such as sales pitches due to their visual attractiveness.

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Martijn Kösters

Martijn Kösters


As Partner, I specialize in business planning and lead generation of our local service offerings Finance in Control, International Compliance & Reporting, Center of Analytics & Robotics Excellence, an... More