Communicating risk in a disrupted world

Many organisations will be accelerating digital solutions, or fast-tracking physical products to market in the coming weeks and months, either to help with the response to the COVID-19 pandemic or to resolve a problem related to it. Product launches, digital transformation and new campaigns carry greater reputation risk and reward when done at speed. In this article, we suggest ways organisations can think about how they communicate the risks and benefits of their new products to pave the way for their acceptance.

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