Playing to win: How quantum computing can help organizations improve customer engagement and generate additional revenue
Financial services firms are also using quantum computing to get ahead. These offensive use cases include Monte Carlo simulations, portfolio optimization, risk minimization, and complex derivative calculations.14 Quantum computers may also be used to improve the ability of AI to derive useful information from large volumes of data.15 Firms can also leverage the power of quantum computers to elevate the customer experience by processing customer inputs and behavior to predict their needs in near real-time.16
FSIs’ spending on quantum computing offensive use cases is lagging defensive spending because full-scale quantum computers are not commercially available as of mid-2023.17 Even so, spending on quantum technologies such as quantum annealers, for specific use cases, has started at firms that have made the strategic choice to be leaders in quantum computing. These firms are expected to switch to more powerful quantum computing hardware when it becomes commercially available.
Exploiting the advantages of quantum computing requires different expertise than what is learned through programming and architecting traditional IT systems.18 For this reason, a few FSIs, among them Goldman Sachs, JPMorgan Chase, HSBC, and Barclays, have formed teams to figure out the problems they want to address with quantum computers and programming solutions to be effective in a quantum computing platform.19 Quantum computing capabilities can help organizations to create an information advantage over competing FSIs that can be sustained for at least the initial phase of quantum computing adoption, which may last several years.
If quantum computing reaches mass adoption in the early 2030s as expected, the information advantage will likely shift to information parity. However, the quantum capability will be no less valuable. It will likely become a necessity for at least a few areas of operation, where speed and comprehensiveness contribute to the value of business process optimization.
Firms that plan to be early movers on the offensive side will likely have to start exploring and experimenting with the potential use cases of quantum computing. On the defensive side, firms can start by inventorying their data and systems for the upcoming transition to postquantum cryptographic standards. With the combination of urgency and opportunity, quantum spending in FSIs has already begun and spending will likely accelerate for at least the next 10 years. At some point in the future, we may even see a time when quantum computing is the norm, and it is just called “computing.”