14 April 2023


2023 Digital media trends

Deloitte’s 2023 Digital media trends report reveals how the blended realities of younger generations are transforming the media and entertainment (M&E) landscape. People seek more connection, immersion, and value from their digital media activities. What are the implications for M&E companies?

Gen Zs and Millennials find meaning and connection online

For many people, digital media is not just for entertainment. It can also offer utility, foster community, and support emotional needs. Our survey shows younger generations gravitate toward more interactive and social experiences: places and spaces where they can escape into other worlds, find community, share what—and who—inspires them, cocreate adventures, and bring their friends along for the ride.

Amid economic uncertainty, consumers zero in on value

As digital media behaviors evolve, streaming video providers may face more challenges. Watching TV shows or movies at home remains dominant for Gen X and older respondents, but across generations, there are frustrations around mounting costs. People are reevaluating what they’re getting for their time and money—and adjusting accordingly.

Dig deeper into the findings

The 17th edition of the Digital Media Trends Survey was conducted by Deloitte’s Technology, Media & Telecommunications practice and fielded by an independent research firm. The online survey of 2,020 US consumers was conducted in November 2022. All data is weighted back to the most recent Census to give a representative view of what US consumers are doing. Take a deep dive into the findings and read or listen to the report.

More insights

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Deloitte's Center for Technology, Media & Telecommunications (TMT) conducts research and develops insights to help business leaders see their options more clearly. Beneath the surface of new technologies and trends, the TMT Center's research can help executives simplify complex business issues and frame smart questions. The TMT Center can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving TMT landscape.

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