Digital media trends survey, 14th edition
COVID-19 accelerates subscriptions and cancellations as consumers search for value
Before and since COVID-19 hit, consumers loaded up on paid media subscriptions and sampled free services. As costs, competition, and subscription fatigue grow, their choices today could shape the industry for the next decade.
Rebuilding a stronger digital society
How can data-driven businesses deliver greater value to users, customers, and society?
Data has never been more valuable—or more fraught. In a time of uncertainty, how can businesses and people create a better data-driven future for everyone?