Analysis

Business Services M&A update: Q1 2017

As companies invest in “people analytics” and employee learning systems to drive employee engagement and performance, they are turning to onmi-channel marketing to help craft seamless consumer experiences. This Business Services M&A update provides Deloitte Corporate Finance LLC insights and market data analysis that shed light on M&A trends in the Business Services industry.

Business Services trends

  • Data-focused HR management1: Companies are increasingly taking advantage of “people analytics” to measure productivity and performance. Managers and other company leaders can review this data via dashboards to see performance numbers at a glance company-wide, and drill down to analyze teams and hone in on individual contributors to better manage productivity.
  • New tools in training2: A new set of learning management system tools has entered the market, led by pioneers such as Degreed, Pathgather, EdCast, Grovo, and Axonify. These tools provide curated content, video and mobile learning solutions, micro-learning, and new ways to integrate and harness the exploding library of video learning available on the Internet. The fastest growing segment in HR technology spending is employee learning systems.
  • Learning-2-go3: As consumers become more reliant on their phones, it is more common for them to carry out tasks of all scale on a mobile device rather than a laptop or PC. Mobile learning module utilization is outpacing internet availability growth, in part due to the ability to supplement existing platforms. These mobile modules do not require full courses, but only a portion or unique interaction to further engage users while minimizing incremental development costs.
  • The new omni-channel4: The concept of omni-channel continues to permeate throughout aspects of the consumer-facing business world. Marketing in 2017 began with increased emphasis on crafting a seamless consumer experience across all modes of advertising. While only 38 percent of companies have implemented an omni-channel marketing strategy, 27 percent of companies have developed an implementation action plan.

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References

1 “7 More Fascinating Employee Engagement Trends for 2017”, Human Resources Today. March 21, 2017.
2 “Rewriting the Rules for the Digital Age”, 2017 Deloitte Global Human Capital Trends. Q1 2017.
3 “Learning on the Go”, Training Industry.April 7, 2017.
4 “The 7 Biggest Digital Advertising Trends Taking Place Right Now”, Instapage. April 13, 2017.

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