Software-defined Vehicles

Consumer-driven. Software-led.

The future of automotive mobility will be driven by consumers and defined by software. Car buyers are now demanding tailored driving experiences that deliver innovative, personalized, and future-ready features. In short, they're buying into better by seeking out experiences that deliver on what they value most. And if your brand can’t deliver the innovation they seek, they could move on to one that does.

Deloitte advises automotive manufacturers and suppliers on not only understanding automotive software trends, tools, and opportunities—we help you develop strategies and capabilities to connect with your customers and get ahead of the competition.

Consumer-driven. Software-led.

Featured insights

The future of automotive mobility is software-led

Over the next 20 years, the factors that distinguish the leaders from the laggards in the automotive industry will likely largely depend on software-defined vehicles (SDV) capabilities.

Explore where software can take you

2024 Global Automotive Consumer Study

Explore the innovations that will have a major impact on the automotive industry in the year ahead.

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The future of automotive mobility to 2035

In the face of generational transformation, automotive mobility leaders should consider embracing fundamental changes to profit from tomorrow’s value chain.

See what’s ahead

Zero trust in the age of software-defined vehicles

As the automotive industry shifts toward software-defined features, cybersecurity strategies are expected to become even more critical to identify, detect, and defend against cyberattacks. Learn how a zero-trust mindset can help automotive manufacturers incorporate cybersecurity into their software development life cycle and boost resilience.

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2023 Automotive Supplier Study

Under uncertain economic conditions, some suppliers are beginning to shift away from experiments in disruptive technologies and instead consolidate their investments into truly viable technologies. Will semiconductor manufacturing and software-defined vehicle development be a focus?

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Automotive Supplier Barometer

What’s the outlook for automotive sector growth? Explore our perspective on the MEMA OE Automotive Supplier Barometer.

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Looking to explore the potential of software-defined vehicles? Let’s connect.

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From steel to software

Consumer-driven. Software-led.

"We have an opportunity to reshape the driving experience and how consumers interact with their vehicles."

Consumer-driven. Software-led.

"We have an opportunity to reshape the driving experience and how consumers interact with their vehicles."

Accelerating the drive toward a more-sustainable automotive industry

“Becoming a prominent player in the SDV arena is often recognized as a prerequisite for achieving competitive success.”

Featured insights

The future of automotive mobility is software-led

2024 Global Automotive Consumer Study

“Software-enabled solutions—from telematics and data analytics to infotainment and vehicle feature subscriptions—are expected to unlock a variety of new revenue streams.”

The future of automotive mobility to 2035

Zero trust in the age of software-defined vehicles

2023 Automotive Supplier Study

Automotive Supplier Barometer

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