Software-defined vehicles

With rapid technological advancements, the automotive industry is experiencing a significant shift. In particular, the rise of electric vehicles (EVs) has fueled the expectation among customers for a seamless digital experience. This has led to a transformation in the automotive value chain, shifting from a hardware-centric approach to a software-driven ecosystem.

The future of vehicles will be defined by software-defined vehicles (SDVs), where user experience, digital customization, and seamless ecosystem integration will take center stage, transforming the traditional emphasis on mechanical and electrical engineering.

“Every automotive player is adapting to a new software frontier. However, incumbents have to move away from rigid, ‘Tayloristic‘ organizational structures to unlock the full potential of creativity, empowerment, and responsiveness in the software development process.”


—Elmar Pritsch, partner, Deloitte Consulting GmbH

While SDVs hold tremendous promise and transformative potential for the future, as with any disruptive technology they also bring their fair share of challenges. From technological hurdles to regulatory frameworks and new structures in the industry, SDVs face a complex path toward widespread adoption. How can automakers, technology players, and suppliers break out of rigid organizational structures to reimagine roles and business models?

This report analyzes the pivotal position of the key market players, who are currently presented with both opportunities and potential risks. It also explores the significance of fostering cross-industry collaboration, establishing key differentiators, and embracing new digital trends such as artificial intelligence (AI) and Internet of Things. These measures are crucial for addressing challenges, driving innovation, and fully unlocking the potential of SDVs to achieve a successful transformative revolution in the automotive sector.