Customer & Applied Design

Whether your go-to-market team is digitally fluent or just beginning to make sense of the digital universe, our specialists can help you navigate a profitable path through new digital customer business models, offerings your customers will love, new digital experiences, and transformational end-to-end digital strategies.

Ask yourself: What does it mean to be a customer? Our answer is: To be a customer means to be human.

And that’s why taking a human-experience approach to the customer experience can transform for the better the way you perceive and interact with customers at every moment along their purchase journey. We help amplify your brand by bringing more positive moments into your customers’ experience, reflected in new and innovative offerings.

Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Just as digital technology has opened the door to connect with customers as individuals, Deloitte Digital can help you enhance those personal connections with human-centred products, services, and experiences that engage and excite your customers, in all the ways they like: on-screen, voice, virtual, and in person.

We’ll work with you to best use your data, design, and creative assets, combining ethnographic insights with agile methodologies to envision, create, test, and scale new offerings for your customers.

Even if your business is still finding its way in the digital world, our teams can help you navigate a profitable path forward through customer understanding, new business models, differentiated offerings, state-of-the-art experiences, and transformational, end-to-end digital strategies.

Because, we’re all customers seeking good experiences.

Key contact

Fawad Baig

Fawad Baig

National Customer & Applied Design Leader

Fawad has 15 years’ experience in digital product development, working across industries in Canada and around the world. Currently Fawad leads many of Deloitte’s largest digital development efforts fo... More