Customer & Applied Design

We are the strategy, design and development engine of Deloitte Digital. Our 300+ specialists can help you navigate a digitally focused path forward through new digital business models, offerings and experiences your users will love – bringing you an end-to-end digital solution.

Ask yourself: What does it mean to be a customer? Our answer is: To be a customer means to be human.

And that’s why taking a human-experience approach to the customer experience can transform for the better the way you perceive and interact with customers at every moment along their purchase journey. We help amplify your brand by bringing more positive moments into your customers’ experience, reflected in new and innovative offerings.

Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Just as digital technology has opened the door to connect with customers as individuals, Deloitte Digital can help you enhance those personal connections with human-centred products, services, and experiences that engage and excite your customers, in all the ways they like: on-screen, voice, virtual, and in person.

We’ll work with you to best use your data, design, and creative assets, combining ethnographic insights with agile methodologies to envision, create, test, and scale new offerings for your customers.

Even if your business is still finding its way in the digital world, our teams can help you navigate a profitable path forward through customer understanding, new business models, differentiated offerings, state-of-the-art experiences, and transformational, end-to-end digital solutions.

Because, we’re all customers seeking good experiences.  


Key contact

Alison Weyland

Alison Weyland

National Customer Strategy & Applied Design Leader

What do you do at Deloitte Digital? I am a passionate business builder, that thrives on bringing multi-discipline teams together to design and bring to life truly exceptional digital experiences for c... More