A fast-growing journey to safeguard personal data
As technology evolves and the analogue world turns digital, our personal data becomes increasingly exposed on the internet. Every day, consumers are tracked by online cookies without their consent and with no guarantee that their data is in safe hands. Cookie Information – a Danish fast-growing privacy-tech SaaS (Software as a Service) company – is set out to solve this problem and offers a software solution to help companies protect their customers from the harness of personal data.
Karsten Rendemann and Jonas Andersen founded Cookie Information with a clear mission to help organisations comply with privacy laws and safeguard personal data by providing a best-of-breed Consent Management Platform (CMP). Today, Cookie Information’s CMP is implemented on more than 250,000 websites globally and collects more than 40 billion consents from consumers every year.
With a rapidly growing client portfolio and a huge potential, Cookie Information has the vision to become the preferred choice of CMP for privacy-conscious organisations globally. To help fulfil the vision, the owners set out to find a strong financial partner.
A true top-tier investor
At Deloitte, we have a Fast-Growing Companies team, consisting of experts who support companies with exponential growth throughout their transition and growth period – companies like Cookie Information with ambitions and a business model to go that extra mile. As a result of our Fast-Growing Companies networking activities, Cookie Information established relations with Deloitte and thus invited us to pitch on the engagement of assisting the company in identifying possibilities and finding the right investor.
Deloitte’s Corporate Finance team dedicated to projects within the technology, media and telecommunications (TMT) industry was formally engaged in the summer of 2021. The team worked closely with Karsten and Jonas over the next six months to prepare the process by defining the strategic direction, building the business plan, and preparing the required documentation. In early 2022, Deloitte identified multiple potential partners and facilitated meetings with management teams. Ultimately, 15 investors submitted offers, which left Cookie Information with many attractive partnership opportunities.
One of the suiters was the LEGO family’s investment company Kirk Kapital, endorsing the societal purpose of facilitating trust on digital platforms. Kirk Kapital’s strong culture, team spirit, and long-term focus on value creation made up a perfect match for Cookie Information. The transaction was signed and completed in a highly efficient period leading up to Easter of 2022 – on the exact date set out in the original timetable dating back to the summer of 2021.
Assisting Cookie Information in reaching such a milestone has been an exciting challenge. We are pleased to continue supporting the company in its growth journey towards becoming the preferred CMP provider globally.