The world’s largest jewellery company putting sustainability front and centre

From a small jeweller’s shop in modest surroundings in Copenhagen to the world’s largest jewellery company, Pandora has manifested itself as a global brand, offering hand-finished jewellery made from high-quality materials at affordable prices. 

As a major player in the industry, Pandora is highly committed to leading the way as a responsible business – by crafting jewellery with respect for both people and the planet. 

Sustainability and responsible practices have been part of Pandora’s way of doing business since the very beginning. Today, the company has set out priorities to become a low-carbon, circular business which is inclusive, diverse, and fair. 

Sustainability has been integrated into the company’s overarching business strategy, “Phoenix”, serving as a foundational element supporting Pandora’s growth ambitions and aligned with the company’s activities and values. 

Taking responsible business to the next level
In recent years, Pandora has taken significant steps to strengthen its performance on sustainability throughout the business – with the ultimate goal of becoming an industry leader in sustainability. 

The company has announced its commitment to source only recycled gold and silver for all products by 2025. Moreover, it has presented a new industry-leading climate change strategy that aims to reach net-zero by 2040 – including a science-based target to reduce its greenhouse gas emissions by 50 per cent by 2030 from a 2019 baseline. 

To support translating the commitment into action, Pandora invited Deloitte to join its sustainability journey last year. 

Since then, Deloitte’s sustainability team in Risk Advisory has assisted Pandora on various projects, from seizing low-carbon opportunities to preparing for the company’s Science-Based Target approval. 

Deloitte is honoured to assist a global and influential brand like Pandora on its sustainability journey – together making an impact that matters. 

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