Generative AI Unlocking the power of technology, media, and telecommunications in APAC

Use cases and the future impact of generative AI across TMT industries

Drawing from quarterly Deloitte surveys of AI leaders in business, tech and public sectors, this white paper focuses on the application and commercialization of GenAI in the TMT industry in APAC, with commentary and recommendations for TMT business leaders. We hope the report will help leaders understand how GenAI can transform their day-to-day business and operations.

1. Executive Summary

2. Introduction

3. The impact of GenAI on the global economy

4. Trends in GenAI businesses in APAC

5. Use cases in the TMT industry and their future impact

1) IT (software services and platforms)

AI can be deployed in much of the software development cycle, with strong potential for code generation from text. GenAI can also make sales processes more customer-oriented, and optimise data centre location, layout and design. APAC’s share of the data centre market is set to grow considerably.

2) Hardware (manufacturing)

GenAI can automate development, quality assurance, maintenance and customer care. The market for new/updated GenAI hardware will continue to grow, with the huge quantities of data used in GenAI processing leading to massive expansion in server and storage requirements. APAC countries are frontrunners in PC/component production and have many data centres, so the region is likely to capture a high market share and drive strong growth.

3) Semiconductors

GenAI can automate decision-making, reduce costs, forecast intelligent demand and optimise risk management. Electronic design automation (EDA) suites offered use GenAI to accelerate development cycles via data visualisation. The region is set to maintain its high production share, while expanding into areas such as chip inspection processes.

4) Media and entertainment

GenAI can use natural language processing (NLP) to produce high quality content such as blog posts and product descriptions quickly and cheaply. Media production models can be streamlined by GenAI, rationalizing content creation and customization, reducing creation time and costs, and opening new revenue streams.

5) Telecommunications

GenAI is revolutionizing the industry by enhancing customer support, building personalised engagement, minimising wait times, facilitating operator training, automating repetitive tasks, optimizing network strategies, reducing costs and improving customer satisfaction and retention. GenAI could lead to market re-invigoration; new phones incorporating GenAI are likely to reverse declining smartphone sales. In APAC, significant business opportunities are associated with LLMs catering to local languages.

6) Sports

GenAI can be used to produce compelling content, translate posts into multiple languages and personalize offers while maintaining brand values. GenAI also has a role in the evolution of virtual reality (VR) and the metaverse, for game viewing, and tournament operation. Large populations and strong economic growth in APAC are set to drive market expansion in sports participation and viewing.

6. Regulations, guidelines, national strategies for AI

7. The future of GenAI

Generative AI in Asia Pacific: Young employees lead as employers play catch-up
https://www2.deloitte.com/us/en/insights/topics/emerging-technologies/generative-ai-adoption-asia-pacific-region.html

The State of Generative AI in the Enterprise
https://www2.deloitte.com/us/en/pages/consulting/articles/state-of-generative-ai-in-enterprise.html