The faces behind our foundation has been saved
The faces behind our foundation
Who are the people leading the Deloitte Impact Foundation? What do they do? And what is their intrinsic motivation to support this societal part of our organizational culture? These are the faces behind our foundation.
Through the Deloitte Impact Foundation, Deloitte colleagues can start or join initiatives that have an impact on society. The programme is embedded in the company culture of Deloitte and has many stakeholders who have an active role in the foundation's daily work. Read who is involved and how this programme is organised.
Go directly to
- Director | Christel Samson
- Measuring & positioning | Tamara Veldkamp-Blaauw
- Storytelling | Laura Grootenboer
- Process & engagement | Omany Merièn
The Deloitte Impact Foundation is the official foundation of Deloitte The Netherlands. It’s Programme Management Office is located in the Corporate Strategy Office in the heart of Deloitte’s purpose and strategy. Additionally the Deloitte Impact Foundation is led by an Advisory Board and a Board.
The Board is responsible for defining and maintaining the strategic direction of the Deloitte Impact Foundation. The Board also grants the approvals of the employee-led initiative submissions.
The Advisory Board consists of colleagues on various levels and departments, who advise the Board on the strategic direction of the Deloitte Impact Foundation and support in its execution. Additionally, they provide an advice on each initiative submission, after which the Board makes a decision.
The heart of the foundation
The Deloitte Impact Foundation Programme Management Office (PMO) consists of four colleagues who run the day-to-day business of the Deloitte Impact Foundation. The team is located within the Corporate Strategy Office, led by Emeric van Waes (Chief Strategy Officer Deloitte). Read more about what they do and why they do it, in the blogs below.
Director | Christel Samson
“Connecting organisations and people to reach our common societal goals.”
My role as Director of the Deloitte Impact Foundation has both an internal as an external function. Internally, I manage the Programme Management Office including my three enthusiastic colleagues. Being their even enthusiastic lead and taking the challenges on together regarding the implementation of our strategy is a great and inspiring combination. The past years, the foundation has grown to become the professional programme it is today. My team has worked hard to embed and align our ‘impact on society’-ambitions in our organisation and there is still a lot to win! My vision for the team and the foundation is to establish a foundation, that is known for its connecting power to enable great social and endurable things to happen, acting as a bridge between both entities and people. After 12 years of working at Deloitte in various roles, I have developed an extensive network and have learnt a lot about our way of working to make this happen.
Externally, I am the foundation’s main point of contact and aim to seek collaboration with other organisations to tackle our common societal challenges. One of the great things of working at Deloitte, is that many of our partners and directors have an ancillary position in a board of an NGO or Foundation. This enormous network, in addition to our young work force – with an average age of 32 -enables us to make a large impact on society.
Passion for philanthropy and CSR
Basically, I was practicing CSR (Corporate Social Responsibility), before it was even called CSR. Before I started at Deloitte, I worked at a large Dutch bank where I founded a so called “charity desk” which we set up for Private Banking clients for their estate and philanthropy planning, both on a private and business level. At Deloitte, I started in the Private Clients Sector, where I encountered increasingly more private foundations and enjoyed speaking to the families about their passion to use their resources for good. This gave me a lot of positive energy! That’s when I saw the need to start a “philanthropy desk” at Deloitte. Back then, this idea did not get a lot of support. It’s great to see that now there is a more holistic approach to how we can add value for our people, clients and society.
Through my professional network and personal passion which was continuously increasing, I started ancillary positions at various boards and am still involved in three of them. One of which is at a museum where we create awareness about being blind or visually impaired for those who can see and at the same time try to create jobs for visually impaired people. They provide for example experiences in the dark to show others what it’s like to be blind. It’s incredible to see how this great team can both provide a working environment for the visually impaired and make a difference on others at the same time. Being part of such thing teaches me that all of us can make a difference and create great joy, even if you invest just a little of time and energy.
Finding common grounds
Before becoming the Director of the Deloitte Impact Foundation – or having any role within the foundation at all – I worked within Deloitte’s Tax & Legal department and started a Deloitte Impact Foundation initiative called ‘Docking the Amsterdam’. I am still involved in this ongoing and unique project which gives me a lot of inspiration. In meetings, I like to take on a connecter-role between different “types” of people who sometimes feel like they’re living in different worlds; e.g. cultural, governmental, corporate, financial etc. Enabling these people to step outside their comfort zone to connect on a deeper level with others and work towards a common goal, is something I’m really passionate about. My experience has taught me that with a positive attitude, an open mind and a civilized and in-depth discussion, mutual respect will be created. Together, we can realize the things no one could do alone, or even thought was possible at all.
Measuring & Positioning | Tamara Veldkamp-Blaauw
"You only have to share your talents for a better society."
Conversations that inspire
What I love about my job is that no working day is the same for me. One day I have inspiring conversations with directors of foundations about the possibilities to cooperate with Deloitte. Other days I might have talks in schools about and with young people who are looking for inspiration for their future career.
I also have drinks with my colleagues and discuss how we can make an impact as Deloitte via the Deloitte Impact Foundation. Furthermore I am responsible for measuring impact and reporting the results of the Deloitte Impact Foundation.
Giving back by sharing
The reason why I work for the Deloitte Impact Foundation is that I believe in our concept. The most valuable thing you can give back to society is using your knowledge and sharing your talents.
When you give something of yourself back to society, like your talent, it feels natural and allows you to REALLY make a difference through the way YOU are. Because so many at Deloitte have their own talents and expertise, I am able to match foundations with our professionals just by listening to their requests for help. This is my talent, which I gladly place in service of a better society.
Choices that matter
The most inspiring is that I meet a lot of people who are passionate about all the things they do for society. It makes me proud when I hear that young students choose to work for Deloitte because they support The Ocean Cleanup or because they have cool ideas about Sustainability. My last sentence is: Life is a matter of choices and every choice you make makes you.
Linking pin | Jan Jansen Schoonhoven
"I am the linking pin between Deloitte's strategy and the Deloitte Impact Foundation."
Connection to the Deloitte strategy
As part of both the Corporate Strategy Office and the PMO of the Deloitte Impact Foundation, I am the linking pin between Deloitte's strategy and the Deloitte Impact Foundation. Having previously worked as an M&A Trainee within Deloitte, I am mostly concerned with improving the reporting and measurement processes within the Deloitte Impact Foundation and with gaining additional data insights. My goal is to make the Deloitte Impact Foundation a stronger and more efficient organization, enabling us to make even more impact!
Making the switch
From when I first started at Deloitte, I always wanted to participate in a project
of the Deloitte Impact Foundation. Especially sustainability projects like WWF Cognitive Deforestation Prevention and the Ocean Cleanup are close to my
heart. Later, while being in a reintegration process, I realized that I really
wanted to spend more time making an impact and building a better world. I
believe Deloitte and its people can play a key role in doing just that, both
from a commercial and a pro bono perspective. That's when I made the switch to my new role. With this role, I am able to support both sides.
WorldClass Program Manager | Coen Persijn
"I have a strong affinity for ‘good doing’ and societal impact."
Why I believe good doing is so important
I have a strong affinity for ‘good doing’ and societal impact. I have had so since I was a little kid and I want to keep doing charity work for the rest of my life. For
me, giving back to society or helping the less fortunate is not just a choice,
it is part of who I am. To put genuine smiles on the faces of people around me
is something that reaches my very core and thrives me to be the change that I
want to see. And as a team member of the Deloitte Impact Foundation, I can
dedicate my daily work to making an impact as well.
How I got to know the Deloitte Impact Foundation or “DIF”
It was in my first year within Deloitte when I participated in the very amazing DIF project “Future Academy”. I signed up as a coach and I got paired with Ibrahim, a political refugee from Turkey. Over of period of 6 weeks, I helped him with all kinds of practical things such as applying for jobs and universities,
creating a LinkedIn, and updating his CV. After those 6 weeks, we stayed in
touch and I became someone he could talk to, and someone he could call if he
needed anything. And I am so proud of Ibrahim! He now works for a proper
consultancy and studies at the University of Utrecht - all achieved in less
than two years after arriving here. With just an hour a week, I could help him
with plenty of daily questions to help him create more chances for himself.
And it is in those times when I realize how privileged I am, and to what extend
I can contribute with just a little bit of effort. Fueled by these insights, I keep
on going and try to do more.
My daily work for DIF and WorldClass
I currently work as the Program Coordinator for WorldClass, a global Deloitte
program that focuses on equality of opportunity for people worldwide. In
In the Netherlands, we are contributing to a system that provides children and people with better chances for the future. We believe that by professionalizing and scaling up organizations that are directly working with the target group, we
can contribute to more impact and better chances in the long run. My
involvement is mainly in the program management and coordination activities for these projects. I maintain the relationships with the organizations that we
support, I represent our projects towards Deloitte, and I contact and contract
motivated colleagues who have the right expertise to help. I believe that it is
not just the responsibility of parents, family, and schools to provide children
with equal chances, but that we all should take responsibility and help
wherever we can.
So here I am, meeting the most amazing people from the most extraordinary organizations who all have great ideas and plans and are trying to contribute to a better tomorrow. And through collaborating with all these people and all of you, we are turning their ideas and plans into reality!
Branding & Storytelling | Chelsea Meijers
"Helping others has been ingrained in my core values."
Why I wanted to join the Deloitte Impact Foundation
Since my childhood, helping others, without expecting anything in return, has been ingrained in my core values. Taking care, but also learning new things from
other individuals and cultures, striving together for a more inclusive society,
is what motivates me. Energetic, creative, hands-on, empathic, and someone who feels a strong sense of duty to society defines me most.
The extraordinary work & impact
As part of the Programme Management Office of the Deloitte Impact Foundation, we help and organise lots of incredible initiatives! When I had my first week, DIF organized ‘JINC 10 jaar’, it was my first real-life experience. It was and still is, so extraordinary to see and feel what we, as a corporate business, can contribute to our society with just a few hours of effort!
Bringing impact stories to life
JINC is just one example of all the beautiful DIF initiatives created and led by all those inspiring colleagues. Managing these initiatives gives me such an energy boost! This is the moment where I bring our impact stories to life by combining inspiring words and creating storytelling content!. Besides increasing the engagement internally, I’m also working on our external communication, to get more awareness that enables collaborations with third parties. Via this way, I can make a difference and create a better place for everyone.
I’m so grateful for the opportunity to work in such a diverse team of people where your work is appreciated and where the people around you inspire you to really make an impact together on different levels!
The Changemakers Network
The Deloitte Impact Foundation Changemakers Network consists of 50+ enthusiastic and purpose-driven colleagues, spread across all business areas. Together with the Programme Management Office, they aim to increase awareness and engagement in Deloitte Impact Foundation projects to enhance our impact on society.
Per business, the Changemakers also work closely with their Purpose Lead Partner to align the Deloitte Impact Foundation’s pro-bono societal impact activities with Deloitte’s internal responsible business policies and client work – strengthening our purpose ‘to make an impact that matters’.