Even if concerns about the travel experience linger after last summer, they do not seem to be keeping people at home. The possibility of disruption in the form of delayed or canceled flights was cited by just 6% of nontravelers, a huge drop compared to 18% over the winter holiday season.1
As the summer begins, health concerns no longer hobble the travel industry (health risks were cited by 8% of nontravelers in 2023 vs. 33% in 2022). And while financial worries look poised to limit some trips, Americans are finding room in their budgets for the adventure, discovery, and relaxation that travel can provide. Whether they are making up for lost time, spending down savings, or placing higher priority on experiences and memory-making, Americans continue to find reasons to prioritize travel.
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