Cloud inovation: Experience innovator – Deloitte On Cloud Blog | Deloitte US has been saved
Limited functionality available
According to Deloitte’s 2021 Global Marketing Trends, 57% of respondents said their organizations significantly altered digital platforms to better meet customer needs in response to the pandemic. And indeed, customers have come to expect increasingly on-demand, personalized, and memorable experiences as table stakes, no matter the industry or interaction. This has placed pressure on organizations to create customer-first strategies that use cloud to power a range of innovative customer experiences enabled by the chief marketing officer (CMO), chief experience officer, and product innovation teams—and, of course, the cloud itself.
The CMO of a fictitious beverage company, Latoya Bradley has a target to double revenue. She uses cloud-enabled ML tools to analyze social media data and identify a correlation between female customers aged 18–34 buying lime flavors and being located at the gym. She tunes her strategy and uses mobile ad targeting to launch a new raspberry-lime flavor at a global fitness chain complete with an augmented reality workout routine under the beverage cap.
The cloud has an important role to play in creating innovative products and platforms for the organization looking to become an experience innovator.
Business and technology strategies for the experience innovator
The experience innovator’s cloud innovation strategy focuses on four key business outcomes:
Given these business requirements, the experience innovator’s cloud innovation program would benefit from:
Innovating the future with the cloud
As with the reactive responder scenario, the experience innovator is one of many futures of cloud scenarios that the chief technology officer, chief information officer, and chief cloud officer will need to understand and assess where there may be opportunities to maximize cloud investment and infrastructure to support multiple business initiatives.
To learn more about this business case and other future cloud scenarios, visit our Deloitte Insights article, “A new framing for cloud innovation,” and don’t miss our upcoming blog, “Cloud innovation: Becoming an proactive data defender.”
As the chief cloud strategy officer for Deloitte Consulting LLP, David is responsible for building innovative technologies that help clients operate more efficiently while delivering strategies that enable them to disrupt their markets. David is widely respected as a visionary in cloud computing—he was recently named the number one cloud influencer in a report by Apollo Research. For more than 20 years, he has inspired corporations and start-ups to innovate and use resources more productively. As the author of more than 13 books and 5,000 articles, David’s thought leadership has appeared in InfoWorld, Wall Street Journal, Forbes, NPR, Gigaom, and Lynda.com. Prior to joining Deloitte, David served as senior vice president at Cloud Technology Partners, where he grew the practice into a major force in the cloud computing market. Previously, he led Blue Mountain Labs, helping organizations find value in cloud and other emerging technologies. He is a graduate of George Mason University.